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As a public relations professional with over two decades of experience, I have frequently encountered misconceptions about the scope and value of my work over the years. Public relations (PR) is often misunderstood, reduced by some to merely event coordination, social media management, or ‘just sticking up posters’ as was once quite puzzlingly suggested to me. …
Read MoreWith the festive season now thoroughly upon us, we in the world of communications have been presented with our annual opportunity to help our clients to truly connect with their target audiences on a far more authentic and emotional level. With the magic of Christmas fostering feelings of nostalgia, generosity, and togetherness, now is the…
Read MoreWhy should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
Read MoreSince its launch two years ago, ChatGPT has dramatically reshaped the way we communicate, bringing artificial intelligence (AI) into the heart of all our personal and professional interactions. Thanks to its ability for generating sophisticated, human-like responses in seconds, there are many businesses that have looked to ChatGPT to manage their customer service, content creation,…
Read MoreFollowing a number of significant new business wins, Sutton Coldfield-based WorkPR has bolstered its dedicated team of public relations and marketing specialists in order to facilitate its growth aspirations for 2024 and beyond. Equally dedicated to delivering both digital and traditional PR strategies, WorkPR has a reputation for helping its clients seek out opportunities through…
Read MoreAt its peak, the Covid-19 pandemic reshaped much of how we conducted our daily lives, and whilst many of those concessions have since been confined to the depths of our memories, some, like the way in which we now work, still linger on. Many of us more ‘seasoned’ professionals have only ever really known the…
Read MoreAs Jean-Louis Gassée once wisely pointed out, advertising may boast about your greatness, but PR earns that recognition from others. And one powerful tool we use to consistently secure national and regional coverage for our clients is ‘awareness days’. These special days, some serious and others simply for fun, hold incredible potential for integrating into…
Read MoreAs a business owner, it’s crucial to understand the significance of crisis communications and the benefit that having a specialist on board can yield during troubled times. When a crisis occurs the reputation and viability of your organisation will be put on the line. Responding appropriately can salvage reputation whilst keeping stakeholders and customers on…
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