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Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
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Why should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
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Since its launch two years ago, ChatGPT has dramatically reshaped the way we communicate, bringing artificial intelligence (AI) into the heart of all our personal and professional interactions. Thanks to its ability for generating sophisticated, human-like responses in seconds, there are many businesses that have looked to ChatGPT to manage their customer service, content creation,…
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Public relations (PR) campaigns serve as a potent tool within businesses’ marketing strategies. When strategically deployed, a PR campaign can elevate brand visibility and inspire consumer action. Comprehensive knowledge of PR campaign dynamics and their strategic application is vital for capturing a broad audience effectively. But in the last decade or so, the scope of…
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Following a number of significant new business wins, Sutton Coldfield-based WorkPR has bolstered its dedicated team of public relations and marketing specialists in order to facilitate its growth aspirations for 2024 and beyond. Equally dedicated to delivering both digital and traditional PR strategies, WorkPR has a reputation for helping its clients seek out opportunities through…
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At its peak, the Covid-19 pandemic reshaped much of how we conducted our daily lives, and whilst many of those concessions have since been confined to the depths of our memories, some, like the way in which we now work, still linger on. Many of us more ‘seasoned’ professionals have only ever really known the…
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As Jean-Louis Gassée once wisely pointed out, advertising may boast about your greatness, but PR earns that recognition from others. And one powerful tool we use to consistently secure national and regional coverage for our clients is ‘awareness days’. These special days, some serious and others simply for fun, hold incredible potential for integrating into…
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As a business owner, it’s crucial to understand the significance of crisis communications and the benefit that having a specialist on board can yield during troubled times. When a crisis occurs the reputation and viability of your organisation will be put on the line. Responding appropriately can salvage reputation whilst keeping stakeholders and customers on…
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As a diligent communicator, you not only have to plan your outreach activities but also set PR goals and objectives. These goals serve as a roadmap to measure your progress and establish the tangible value of your efforts. By carefully crafting your goals and objectives, you can get a clear picture of what you want…
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I proudly belong to a micro-generation of people known as the Xennials, a group of individuals sandwiched neatly between Generation X and Millennials. Born somewhere between 1977 to 1983, we are defined as having had an analogue childhood and a digital adulthood, giving us a somewhat unique perspective. We truly marvel at and embrace modern…
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