Jess Warby
In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…
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It’s the season of joy, giving and merriment and here at WorkPR we love a Christmas advert or two! With campaigns often running from early November, Christmas advertising is getting more creative, and often more emotional, to try and get your hard-earned money. So, lets count down the 12 best Christmas advertising campaigns. 1. Sainsburys…
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Introduction to Web Accessibility When designing and developing a website, accessibility is an important consideration that can often become an afterthought. The latest data from gov.uk family resource survey shows that on average nearly a quarter of working people have some form of disability. Meaning, following website accessibility guidelines is more important than ever for businesses…
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What is SERP in SEO SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients. Why…
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What is PPC? PPC – Pay Per Click- is a form of advertising where you are charged based on when a user clicks on the ad. PPC operates on a bidding system where you place bids on keywords relevant to your business. If your bid wins, you pay a set fee each time someone clicks…
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What is PageSpeed Insight? Google’s PageSpeed Insights (PSI) is a free tool that evaluates the performance of your web pages on both mobile and desktop devices. It provides key metrics like Core Web Vitals, to help gauge the overall quality of the user experience. Your PSI score is split into mobile and desktop, as well…
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In today’s digital landscape, SEO is more crucial than ever for businesses looking to improve their online visibility and attract organic traffic. However, mastering the intricacies of SEO requires time, expertise, and a deep understanding of the constantly evolving search engine algorithms. This is where outsourcing SEO comes into play. By partnering with an experienced…
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A well-thought-out design brief is a gift to your designer, allowing for a much smoother design process and significantly aiding in getting the project from A to B in the shortest timeframe. When approaching the work, there must be a shared understanding of limitations and clear communication on deliverables from both sides. Without this, there…
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Why SEO Fails If you are sitting and wondering why your SEO strategy isn’t taking off as you planned, you aren’t alone, with 260 people searching for ‘why SEO fails’ each month. Continue reading to find out more about SEO and why your efforts may not be helping your rankings. What is an SEO strategy??…
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In part 1 of things to consider for your SEO strategy in 2024 we looked deeper into keyword research, analysing search engine results, local SEO and content. Structure We talked about content in part 1, now we need to think about the structure of your site. Do your website URLs make sense? Are pages easy…
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