Jess Warby
When someone searches for a local business on Google, three listings appear at the top of the page which sit just above the organic results. This is the Google 3-pack – prime real estate for any business hoping to attract nearby customers. If you run a local business, securing a spot in the 3-pack can…
Artificial intelligence has huge economic potential, with a projected market value of $407 billion by 2027. For PR and marketing professionals, this technology is already changing our processes. However, widespread adoption introduces severe risks, including deepfakes, job displacement and critical security breaches that can damage a brand’s reputation overnight. AI tools are transforming how we work…
People have predicted the end of email marketing for decades. Every time a new social media platform launches, someone quickly claims the inbox is obsolete. But the reality tells a completely different story. Rather than fading away, email remains one of the most reliable and cost-effective ways to reach your audience. Why Email is Still…
There’s been a buzz about SEO, GEO, AEO and whatever other search/AI abbreviation you can think of for a while now. Every few years it’s something new. And here’s the thing – over 50% of all website traffic comes from organic search. It would be insane not to focus on getting more organic search traffic…
Search habits are undergoing a huge transformation. Instead of typing brief queries into a search bar and scrolling through pages of blue links, consumers are asking more specific questions and receiving fully formed answers as a result. Tools like ChatGPT, Perplexity, and Google Gemini are intercepting traditional search journeys, synthesising information from across the web…
Search engines don’t just operate on the basis of keyword matching. Google’s algorithms evaluate how users interact with your website, factoring experience quality into rankings – as well as traditional SEO elements. If visitors struggle to navigate your site, find information, or wait endlessly for pages to load, this doesn’t just disengage potential customers, but…
As we look toward the rest of 2026, businesses are facing a unique set of challenges. Search engines are behaving differently due to AI and its overviews, audiences are demanding more authentic connections, and the line between public relations and digital marketing has all but vanished. Navigating this alone is a risk to your business’s…
The way we search the web has fundamentally changed. Gone are the days when we would simply type a disjointed string of keywords into a search bar and hope for the best. We have moved from “best running shoes London” to asking complex, conversational questions like, “What are the best running shoes for flat…
Ask any SEO a question and you’ll probably hear the same two words: “It depends.” I could be talking about keyword intent or explaining why SEO doesn’t magically create “free traffic”, but no matter the topic, the answer usually comes back to those two little words. How long will it take to rank in position…
Keywords form the foundation of successful digital marketing campaigns. Whether you’re investing in pay-per-click advertising or building long-term SEO visibility, choosing the right keywords determines who sees your content and when they see it. Many businesses make the mistake of selecting keywords based on what they think customers search for, rather than what they actually…