Raising a glass to success as Work PR goes international
BA Brewmaster is a family-run brewing firm in Kamloops, Canada. They are a community driven Ferment-on-Premise whose main focus for the past 28 years has been quality and service.
We had previously worked with one of the employees who had recently joined BA Brewmaster after emigrating to Canada. As part of the company’s new marketing strategy, they needed a new website to complement their rebrand. Their current website was outdated and difficult to use, so they wanted something modern and user friendly.
We were recommended and we pitched our ideas of what we thought the website should look like, both in terms of the design and the functionality that we could add to it to make it more efficient for both BA Brewmaster and their customers.
The main purpose of the website was to showcase the wide variety of beers, wines and other drinks that were available to make in store, as their main customers were locals who would visit in store.
The previous website had used an ecommerce platform to list the different beverages. However, since they weren’t selling online, they didn’t use any of the ecommerce features and so didn’t really need an ecommerce platform. Due to the use of this plugin, the backend had also become cluttered with hundreds of listings of all types drinks that they were unable to separate.
Our solution was to create custom post types for each type of drink - meaning beers, wines, coolers, ciders and flavoured wines could all be kept separate in the back end to make it easier to manage. We used Advanced Custom Fields to add the necessary fields to each, so that users could just add the required information and not be presented with other unused fields.
Presenting the list of drinks on the front end required a complex setup using a mix of HTML code and shortcode to get the desired look. While this was more advanced than what we’d usually do, we were more than happy to take on the challenge and add another design trick to our arsenal.
Whilst building the site, we were able to explore new features recently added to the Beaver Builder theme builder that we use and suggest creative solutions and additional features to really make the website stand out.
A new Design
Following our initial introduction, we spent time with the client discussing the look and feel of the website. We ascertained the tone they were after, their target audience, the age range of potential visitors, their competition, and where how they wanted to incorporate their new branding. Combining this information with the latest design trends and our web design expertise, we were able to build a good picture of what the website should look like before we even got to a computer.
The BA Brewmaster marketing team had some ideas of what they wanted for certain pages and showed us some rough sketches, so we were able to work with them to explain what worked and what was possible. Once we settled on the design, we were then able to build it in WordPress.
The design was kept simple, making good use of the high-quality photos provided by the client to really highlight their connection with the Kamloops community and the pride they take in the drinks they make.
Navigation was also key, as customers had previously complained that the old website was difficult to navigate, so we kept each page minimal to give visitors a clear path to get where they wanted, as well as a traditional navigation menu to travel around the site.
Following the launch of the website, BA Brewmaster received positive feedback from colleagues and customers, with many commenting on the ease of navigation, the user friendliness and the good use of photographs. The client has found it easier to manage their products and finally have a website they are proud to promote.
There are plans to add further functionality to the site as the company grows and adds more services to its offering. In the meantime, the client can now easily update the content on the website as they wish, knowing that we are on hand for additional support.