When promoting your business online, it is a mistake to overlook email marketing as part of your digital strategy, but understandable given the bad press and GDPR concerns. Yet email marketing remains a powerful tool for attracting interest in what you do and turning readers into buyers.
We will help you market your products and services, with email campaigns that improve your brand presence and strengthen the relationships you build with your customers. It’s a great way to stay in touch with your database of contacts, or to slowly build a sales pipeline with purchased data.
Do not believe the common misconceptions about email marketing being ‘outdated’ or less effective than social media posts or Google ads. Research about email marketing proves that having a consistent and strategic email strategy can deliver results for any business that commits fully and gives it time.
Email marketing and e-newsletters are quick and inexpensive to run. They can be extremely effective for increasing revenue from your existing clients, by keeping your current clients, prospects and stakeholders informed and engaged, you stay relevant when buying decisions are being made.
It’s not all about selling. You can share your latest blogs to showcase your expertise, or comment on new regulations, even comment on current news stories. It could be news about your growth and success or the charitable contributions made by your team, it can sell your products and services quietly, as part of the overall package the client gets when they choose your business.
We took over the social media of Excelsior Wholesale around August – September of 2020. In our first month of fully managing their Facebook and Instagram we grew their Instagram numbers by over 104.9% and their Facebook reach by 21.6%.
Read the case studyUsing our in-house design team, we can create stylish email and newsletter templates that enhance your brand, then target specific segments of your audience to improve the engagement and relevance of your email messaging, as we generate the leads you need.
We will help you produce content to include in your emails and newsletters, monitor the success of your emails and provide performance reports. We will offer insights and recommendations for future campaigns using your data or purchased email contact lists to deliver lead generation success.
