communications
Part Two: Why Law Firms Face Higher Stakes In part one of this article, we looked at how consistent media relations and authoritative backlinks influence not only Google search results but also every AI assistant, as they become increasingly important in how clients discover law firms. In this second part, we look at practical steps…
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Part One: Media relations and authoritative backlinks now influence not just Google, but ChatGPT, Claude, Perplexity and AI assistants, which is changing how clients discover you The way people find law firms to help them address the challenges they face in life and at work is changing dramatically. While Google still commands 89-90% of search…
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Web design trends aren’t just about looking good to the user, it’s about creating immersive experiences, that shape your brands personality and stop endless scrolling, instigating further engagement. Some of the key strategies to modern web design in 2025 include: A move from minimal to maximalist expression – though there are those that avoid conforming…
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SEO and PPC are often treated as separate, competing channels. Some marketing teams favour the long-term, sustainable growth of SEO, while others prefer the immediate, targeted traffic from PPC. But what if you could combine them? When used together, SEO and PPC can amplify each other’s strengths, creating a strategy that is far more powerful…
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At WorkPR, we have never believed in stopping at ‘good enough’. Once we understand a client’s story, who they are, what they stand for and how they want to be perceived by the audience that matters to them, we take it personally. We don’t just write their press releases, create content for their website, newsletters…
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Every business likes to think it’s prepared. There’s a budget spreadsheet for every quarter, a strategy for every launch, a timeline for every campaign. But when crisis hits, the phones start ringing, or the inbox fills with media requests, the air in the office can quickly thicken with a quiet panic, and all the tidy…
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Once you have a compelling story, meaningful quotes, and your announcement is genuinely newsworthy, it would be a waste to lose it in the rush of other online content. This is where Search Engine Optimisation (SEO) becomes the lift off every PR professional needs, especially when it’s treated as a fully-fledged strategy rather than an…
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Every pound spent on Google Ads should contribute to meaningful results. Yet many marketers watch their budgets drain away on irrelevant clicks that never convert. The potential solution? Mastering the art of negative keywords. Negative keywords are your secret weapon for preventing ads from appearing in irrelevant searches. When used strategically, they transform wasteful campaigns…
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It’s no secret that the decline of X (formerly Twitter) is real and has been happening for a fair few years. Not just because of the controversy around the founder and its now uses, but because new platforms are reshaping the way brands and individuals connect, and more traditional media are struggling to keep up…
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Let’s get one thing straight – good communication doesn’t happen by accident. Yes, sometimes the right message lands in the right place at the right time. But more often than not, what looks effortless is actually the result of careful planning, and a solid strategy working quietly behind the scenes. As someone who’s spent two…
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