communications

The art of Media Relations: Why it still matters in a digital-first world

By Eve / 7th April 2025 / Comments Off on The art of Media Relations: Why it still matters in a digital-first world

I’m of the age where I remember when PR was a game of telephone calls, media lists printed from Excel, and physically mailing out press kits that we’d spent hours perfecting – each folder meticulously filled, every headline chosen with care. There was something wonderfully tactile about the whole process, a sense of craftsmanship. Fast…

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How to optimise GMB to rank higher

By Jess Warby / 27th March 2025 / Comments Off on How to optimise GMB to rank higher

Google Business Profile, or Google My Business as it was formerly known, is one of the most important listings your company could possess. It’s usually the first thing a searcher will be shown in the Search Engine Results Page (otherwise known as the SERP) when looking for your brand online. You want the representation of…

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The benefits of social media marketing 

By Fran Stevens / 23rd February 2025 / Comments Off on The benefits of social media marketing 

Likes, comments are shares are a snippet of what social media is about – its real purpose is to build a connection between your brand and consumers through consistent and engaging messages.  It has become a marketing tool that brings indispensable benefits to businesses on a local, national and global scale, without losing the personal…

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Low Cost SEO for Small Businesses – Do It Yourself SEO Tips

By Jess Warby / 13th February 2025 / Comments Off on Low Cost SEO for Small Businesses – Do It Yourself SEO Tips

We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…

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What is a press release and when you might need to write one

By Eve / 1st February 2025 / Comments Off on What is a press release and when you might need to write one

As a public relations professional with over two decades of experience, I have frequently encountered misconceptions about the scope and value of my work over the years. Public relations (PR) is often misunderstood, reduced by some to merely event coordination, social media management, or ‘just sticking up posters’ as was once quite puzzlingly suggested to me. …

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Using interactive content to drive website traffic

By Milly McDowell / 27th January 2025 / Comments Off on Using interactive content to drive website traffic

What is interactive content? Interactive content represents digital material that actively engages users by requiring their participation and direct input. Unlike traditional passive content, it encourages real-time interaction through dynamic media, capturing users focus for a greater amount of time in comparison. On average, interactive content leads to a 100% increase on online conversions, this…

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Why is good content vital for your brand?

By Jess Warby / 7th January 2025 / Comments Off on Why is good content vital for your brand?

In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…

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Channelling Christmas cheer through effective PR

By Eve / 10th December 2024 / Comments Off on Channelling Christmas cheer through effective PR

With the festive season now thoroughly upon us, we in the world of communications have been presented with our annual opportunity to help our clients to truly connect with their target audiences on a far more authentic and emotional level.   With the magic of Christmas fostering feelings of nostalgia, generosity, and togetherness, now is the…

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It’s the perfect time to sort out your social media calendar

By Fran Stevens / 26th November 2024 / Comments Off on It’s the perfect time to sort out your social media calendar

Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…

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Explaining the SERPs

By Jess Warby / 14th November 2024 / Comments Off on Explaining the SERPs

What is SERP in SEO  SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients.   Why…

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