Copywriting
As a public relations professional with over two decades of experience, I have frequently encountered misconceptions about the scope and value of my work over the years. Public relations (PR) is often misunderstood, reduced by some to merely event coordination, social media management, or ‘just sticking up posters’ as was once quite puzzlingly suggested to me. …
Read MoreEmail marketing has found a pitch within PR and marketing strategies as more professionalise recognise its potency as a communications tool. Through consistent and compelling campaigns, businesses and individuals alike are able to capture the attention of their audience and keep them engaged in the long term. In order to reach this point, email senders must ensure…
Read MoreOne of the best ways for businesses to communicate with customers is through email. In person sales are no longer enough on their own, and businesses need to extend their promotions beyond time of purchase. This can explain the rapid rise of email marketing, standing as one of most effective ways to provide ongoing updates,…
Read MoreBut what do you do when your creativity deserts you? How do you stop procrastinating start writing?
Read MoreThe confusing case of determining if the letter Y is a consonant or a vowel. Or is it both or neither?
Read MoreSome common grammatical errors that lots of people get wrong.
Read MoreAs emails, texts and social media become more prevalent, is the message getting lost?
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