Copywriting
We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…
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As a public relations professional with over two decades of experience, I have frequently encountered misconceptions about the scope and value of my work over the years. Public relations (PR) is often misunderstood, reduced by some to merely event coordination, social media management, or ‘just sticking up posters’ as was once quite puzzlingly suggested to me. …
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In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…
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Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
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Email marketing has found a pitch within PR and marketing strategies as more professionalise recognise its potency as a communications tool. Through consistent and compelling campaigns, businesses and individuals alike are able to capture the attention of their audience and keep them engaged in the long term. In order to reach this point, email senders must ensure…
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One of the best ways for businesses to communicate with customers is through email. In person sales are no longer enough on their own, and businesses need to extend their promotions beyond time of purchase. This can explain the rapid rise of email marketing, standing as one of most effective ways to provide ongoing updates,…
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But what do you do when your creativity deserts you? How do you stop procrastinating start writing?
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The confusing case of determining if the letter Y is a consonant or a vowel. Or is it both or neither?
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