email

How to get your email opened and engaged with

By Fran Stevens / 8th October 2024 / Comments Off on How to get your email opened and engaged with

Email marketing has found a pitch within PR and marketing strategies as more professionalise recognise its potency as a communications tool. Through consistent and compelling campaigns, businesses and individuals alike are able to capture the attention of their audience and keep them engaged in the long term.   In order to reach this point, email senders must ensure…

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The importance of personalisation in email marketing

By Fran Stevens / 7th August 2024 / Comments Off on The importance of personalisation in email marketing

One of the best ways for businesses to communicate with customers is through email. In person sales are no longer enough on their own, and businesses need to extend their promotions beyond time of purchase. This can explain the rapid rise of email marketing, standing as one of most effective ways to provide ongoing updates,…

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