marketing

Putting the link in LinkedIn – why including external links boosts engagement

By Fran Stevens / 12th May 2025 / Comments Off on Putting the link in LinkedIn – why including external links boosts engagement

LinkedIn marketers and social media strategists are expected to understand the intricacies and best practices of LinkedIn, but this isn’t a straightforward process with the contrasting opinions and research out there. Should we include links in our posts – or will LinkedIn penalise us for it? This is one of the platform’s most common discussion…

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How to Write Content for Real People (that also works for Google)

By Jess Warby / 7th May 2025 / Comments Off on How to Write Content for Real People (that also works for Google)

Our clients often face the challenge: how do you create website content that ranks well on Google yet appeals to real people? Too often, content is written either for algorithms, stuffed with keywords, or it’s written for people – engaging and clear, but not easily discovered in the Search Engine Results Pages (SERPs).  By working…

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How to optimise GMB to rank higher

By Jess Warby / 27th March 2025 / Comments Off on How to optimise GMB to rank higher

Google Business Profile, or Google My Business as it was formerly known, is one of the most important listings your company could possess. It’s usually the first thing a searcher will be shown in the Search Engine Results Page (otherwise known as the SERP) when looking for your brand online. You want the representation of…

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The benefits of social media marketing 

By Fran Stevens / 23rd February 2025 / Comments Off on The benefits of social media marketing 

Likes, comments are shares are a snippet of what social media is about – its real purpose is to build a connection between your brand and consumers through consistent and engaging messages.  It has become a marketing tool that brings indispensable benefits to businesses on a local, national and global scale, without losing the personal…

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Low Cost SEO for Small Businesses – Do It Yourself SEO Tips

By Jess Warby / 13th February 2025 / Comments Off on Low Cost SEO for Small Businesses – Do It Yourself SEO Tips

We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…

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What is a press release and when you might need to write one

By Eve / 1st February 2025 / Comments Off on What is a press release and when you might need to write one

As a public relations professional with over two decades of experience, I have frequently encountered misconceptions about the scope and value of my work over the years. Public relations (PR) is often misunderstood, reduced by some to merely event coordination, social media management, or ‘just sticking up posters’ as was once quite puzzlingly suggested to me. …

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Why is good content vital for your brand?

By Jess Warby / 7th January 2025 / Comments Off on Why is good content vital for your brand?

In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…

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It’s the perfect time to sort out your social media calendar

By Fran Stevens / 26th November 2024 / Comments Off on It’s the perfect time to sort out your social media calendar

Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…

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Explaining the SERPs

By Jess Warby / 14th November 2024 / Comments Off on Explaining the SERPs

What is SERP in SEO  SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients.   Why…

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Utilising data to bring PR to life – Part 2

By Eve / 7th November 2024 / Comments Off on Utilising data to bring PR to life – Part 2

Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…

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