pr

How to integrate digital PR as into your wider marketing strategy

By Matt / 21st June 2024 / Comments Off on How to integrate digital PR as into your wider marketing strategy

Whilst most organisations will be familiar with traditional PR and how it can be used to enhance brand awareness or generate new business leads, digital PR is perhaps a little less understood given its relative infancy and the emergence of new trends or approaches that underpin it. Once upon a time, public relations was widely…

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Top 5 benefits of Digital PR campaigns for law firms

By Matt / 17th February 2023 / Comments Off on Top 5 benefits of Digital PR campaigns for law firms

Whilst traditional PR – the idea of securing client coverage in print publications – is widely understood within the legal sector, there is less known about digital PR and the list of benefits a successful campaign can deliver. We list the top 5 benefits of investing in digital PR as a law firm. What is…

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What is legal PR and why does your law firm need it?

By Eve / 1st July 2022 / Comments Off on What is legal PR and why does your law firm need it?

Public relations has always been about maximising a business or brand’s voice to make them stand out from the crowd. Whether that be through wide media coverage or niche and specialist publications relevant to the brand’s industry, PR can make all the difference in positioning a business as a perceived leader in its field. But…

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European super league

European super league turned PR super blunder: Why the authentic message always prevails

By Matt / 27th April 2021 / Comments Off on European super league turned PR super blunder: Why the authentic message always prevails

Once details of the coup emerged and it became clear that this decision would redefine English football as everyone knew it, the response was overwhelmingly negative, with pundits, players, fans and even Government voicing their extreme disapproval of the project. Ultimately, the removal of the ‘big six’ clubs (Manchester United, Manchester City, Liverpool, Chelsea, Arsenal…

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PR or advertising

PR or Advertising – which works better?

By Matt / 7th August 2020 /

Every business needs to communicate with its target audience in order to build trust, stimulate engagement and generate sales. There are basically two methods available to any business, regardless of their size, type and chosen market, and these methods can be classified as advertising or PR. It is easy to get confused by the plethora…

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Pick or mix PR? Finding the right balance for your marketing plan

By Claire-Marie / 11th October 2018 / Comments Off on Pick or mix PR? Finding the right balance for your marketing plan

The distinction between PR and marketing was quite clear but nowadays they often work together in unison.

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Has offline marketing made a comeback?

By Claire-Marie / 30th January 2017 / Comments Off on Has offline marketing made a comeback?

Does offline marketing have more effect now we’ve all become used to being bombarded with emails every day?

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