public relations
Part Two: Why Law Firms Face Higher Stakes In part one of this article, we looked at how consistent media relations and authoritative backlinks influence not only Google search results but also every AI assistant, as they become increasingly important in how clients discover law firms. In this second part, we look at practical steps…
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Part One: Media relations and authoritative backlinks now influence not just Google, but ChatGPT, Claude, Perplexity and AI assistants, which is changing how clients discover you The way people find law firms to help them address the challenges they face in life and at work is changing dramatically. While Google still commands 89-90% of search…
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At WorkPR, we have never believed in stopping at ‘good enough’. Once we understand a client’s story, who they are, what they stand for and how they want to be perceived by the audience that matters to them, we take it personally. We don’t just write their press releases, create content for their website, newsletters…
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Every business likes to think it’s prepared. There’s a budget spreadsheet for every quarter, a strategy for every launch, a timeline for every campaign. But when crisis hits, the phones start ringing, or the inbox fills with media requests, the air in the office can quickly thicken with a quiet panic, and all the tidy…
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Once you have a compelling story, meaningful quotes, and your announcement is genuinely newsworthy, it would be a waste to lose it in the rush of other online content. This is where Search Engine Optimisation (SEO) becomes the lift off every PR professional needs, especially when it’s treated as a fully-fledged strategy rather than an…
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Let’s get one thing straight – good communication doesn’t happen by accident. Yes, sometimes the right message lands in the right place at the right time. But more often than not, what looks effortless is actually the result of careful planning, and a solid strategy working quietly behind the scenes. As someone who’s spent two…
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Small business owners often struggle with Google Ads because they let campaigns run on autopilot. The result? Wasted ad spend and disappointing returns. While being visible at the top of Google search results is essential for businesses serious about their marketing, getting results without destroying your profitability requires smart optimisation. These 5 Google Ads tips…
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Our clients often face the challenge: how do you create website content that ranks well on Google yet appeals to real people? Too often, content is written either for algorithms, stuffed with keywords, or it’s written for people – engaging and clear, but not easily discovered in the Search Engine Results Pages (SERPs). By working…
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I’m of the age where I remember when PR was a game of telephone calls, media lists printed from Excel, and physically mailing out press kits that we’d spent hours perfecting – each folder meticulously filled, every headline chosen with care. There was something wonderfully tactile about the whole process, a sense of craftsmanship. Fast…
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Google Business Profile, or Google My Business as it was formerly known, is one of the most important listings your company could possess. It’s usually the first thing a searcher will be shown in the Search Engine Results Page (otherwise known as the SERP) when looking for your brand online. You want the representation of…
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