public relations
I’m of the age where I remember when PR was a game of telephone calls, media lists printed from Excel, and physically mailing out press kits that we’d spent hours perfecting – each folder meticulously filled, every headline chosen with care. There was something wonderfully tactile about the whole process, a sense of craftsmanship. Fast…
Read MoreGoogle Business Profile, or Google My Business as it was formerly known, is one of the most important listings your company could possess. It’s usually the first thing a searcher will be shown in the Search Engine Results Page (otherwise known as the SERP) when looking for your brand online. You want the representation of…
Read MoreAs a public relations professional with over two decades of experience, I have frequently encountered misconceptions about the scope and value of my work over the years. Public relations (PR) is often misunderstood, reduced by some to merely event coordination, social media management, or ‘just sticking up posters’ as was once quite puzzlingly suggested to me. …
Read MoreWith the festive season now thoroughly upon us, we in the world of communications have been presented with our annual opportunity to help our clients to truly connect with their target audiences on a far more authentic and emotional level. With the magic of Christmas fostering feelings of nostalgia, generosity, and togetherness, now is the…
Read MoreWhy should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
Read MoreOne of the best ways for businesses to communicate with customers is through email. In person sales are no longer enough on their own, and businesses need to extend their promotions beyond time of purchase. This can explain the rapid rise of email marketing, standing as one of most effective ways to provide ongoing updates,…
Read MoreWhen it comes to effectively marketing your business, branding and public relations are two of the most important considerations, with both playing a key role in enhancing your public image, and ultimately, driving sales. Whilst branding relates to the image of your business in terms of it being recognisable and memorable amongst target audiences, public…
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