public relations
As we waved goodbye to the summer in a very warm September, we’ve been thrust into spooky season with foggy mornings and, of course, rain. October is a personal favourite of mine, not cold enough for a big coat, yet lots of scary surprises await. When we aren’t binge watching our Halloween favourites, we are…
Good PR has always relied on a strong story, and the strongest stories rely on evidence. That’s nothing new. But real data matters more than ever now, when most content is either a hot take or produced by AI. At its core, market research is responsible for creating news hooks and is a key driver…
Earned media is the coverage, mentions and endorsements your brand receives without paying for placement or controlling the message. A journalist writing about your product launch, a customer leaves a glowing review or a creator recommending your service without a sponsorship deal are all examples of earned media at work. It remains of the most valuable assets in any marketing strategy. What counts as earned media? Earned media refers to any organic…
There are contrasting opinions over thought leadership from a business perspective. On one hand, sharing your expertise builds trust and helps with your authority position. On the other, there’s a nagging worry that by revealing too much, you’re trading in company secrets to competitors which you have worked hard to develop. It’s a conversation that…
The short answer is yes. But let’s dig into why they matter and what you should be doing to achieve as many authentic reviews as you can. A few years ago, many of us believed word-of-mouth recommendations from close friends or family carried far more weight than the opinions of strangers on the internet. And whilst that’s still partly true, we were missing the bigger picture. When someone is researching a service…
“If you confuse, you lose.” It’s one of those lines that sounds almost too simple, until you visit a website that manages to say very little across six pages of copy, and then you get it. Words are everywhere in business. On your website, your press releases, your LinkedIn page, your email newsletters, your pitches. And yet, for all the time organisations spend agonising…
It is a common misconception that in a digital-first environment, traditional media relations have lost its edge. With the ability to publish directly to LinkedIn or a company blog, many businesses question the need to court journalists or pitch to trade publications. However, for Business-to-Business (B2B) organisations, media relations remain a critical strategic asset. Unlike…
As we look toward the rest of 2026, businesses are facing a unique set of challenges. Search engines are behaving differently due to AI and its overviews, audiences are demanding more authentic connections, and the line between public relations and digital marketing has all but vanished. Navigating this alone is a risk to your business’s…
Gratitude isn’t something we talk about much in PR. We’re far too busy chasing deadlines, managing crises, pitching stories, and trying to keep up with whatever algorithm change has just upended our carefully laid plans. But as we head into the final stretch of 2025, I’ve found myself pausing more than usual to reflect on…
There’s a particular kind of dread that settles over communications teams in December. It’s not the usual workplace panic about deadlines or budgets. It’s something more visceral. Because whilst the rest of the world is winding down, sipping mulled wine and debating whether to put the tree up before or after the first, PR professionals…