public relations
I’m of the age where I remember when PR was a game of telephone calls, media lists printed from Excel, and physically mailing out press kits that we’d spent hours perfecting – each folder meticulously filled, every headline chosen with care. There was something wonderfully tactile about the whole process, a sense of craftsmanship. Fast…
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Google Business Profile, or Google My Business as it was formerly known, is one of the most important listings your company could possess. It’s usually the first thing a searcher will be shown in the Search Engine Results Page (otherwise known as the SERP) when looking for your brand online. You want the representation of…
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As a public relations professional with over two decades of experience, I have frequently encountered misconceptions about the scope and value of my work over the years. Public relations (PR) is often misunderstood, reduced by some to merely event coordination, social media management, or ‘just sticking up posters’ as was once quite puzzlingly suggested to me. …
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With the festive season now thoroughly upon us, we in the world of communications have been presented with our annual opportunity to help our clients to truly connect with their target audiences on a far more authentic and emotional level. With the magic of Christmas fostering feelings of nostalgia, generosity, and togetherness, now is the…
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Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
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Why should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
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Social media is a key component of Public Relations (PR) and marketing campaigns, contributing to the fabrication of online and offline relationships. An online presence is just one of the ways to ensure your business is increasing its brand visibility and hitting those media targets. Using social media as a way of connecting with audiences…
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One of the best ways for businesses to communicate with customers is through email. In person sales are no longer enough on their own, and businesses need to extend their promotions beyond time of purchase. This can explain the rapid rise of email marketing, standing as one of most effective ways to provide ongoing updates,…
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When it comes to effectively marketing your business, branding and public relations are two of the most important considerations, with both playing a key role in enhancing your public image, and ultimately, driving sales. Whilst branding relates to the image of your business in terms of it being recognisable and memorable amongst target audiences, public…
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Public relations (PR) campaigns serve as a potent tool within businesses’ marketing strategies. When strategically deployed, a PR campaign can elevate brand visibility and inspire consumer action. Comprehensive knowledge of PR campaign dynamics and their strategic application is vital for capturing a broad audience effectively. But in the last decade or so, the scope of…
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