public relations

The different types of digital PR and how they can help in building an online presence

By Eve / 11th July 2024 / Comments Off on The different types of digital PR and how they can help in building an online presence

Public relations (PR) campaigns serve as a potent tool within businesses’ marketing strategies. When strategically deployed, a PR campaign can elevate brand visibility and inspire consumer action. Comprehensive knowledge of PR campaign dynamics and their strategic application is vital for capturing a broad audience effectively. But in the last decade or so, the scope of…

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Using Instagram for PR & marketing

By Fran Stevens / 2nd July 2024 / Comments Off on Using Instagram for PR & marketing

Climbing its way to the world’s second-favourite social media platform for 16–64-year-olds, Instagram has become one of the most powerful marketing tools for businesses looking to build their online presence and brand visibility. Tapping into both new and old features, the platform takes a visual-centric approach to product and service offerings, from standalone posts to…

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How to integrate digital PR as into your wider marketing strategy

By Matt / 21st June 2024 / Comments Off on How to integrate digital PR as into your wider marketing strategy

Whilst most organisations will be familiar with traditional PR and how it can be used to enhance brand awareness or generate new business leads, digital PR is perhaps a little less understood given its relative infancy and the emergence of new trends or approaches that underpin it. Once upon a time, public relations was widely…

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Pick or mix PR? Finding the right balance for your marketing plan

By Claire-Marie / 11th October 2018 / Comments Off on Pick or mix PR? Finding the right balance for your marketing plan

The distinction between PR and marketing was quite clear but nowadays they often work together in unison.

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