Social Media
In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…
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Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…
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Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
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Social media is a key component of Public Relations (PR) and marketing campaigns, contributing to the fabrication of online and offline relationships. An online presence is just one of the ways to ensure your business is increasing its brand visibility and hitting those media targets. Using social media as a way of connecting with audiences…
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Public relations (PR) campaigns serve as a potent tool within businesses’ marketing strategies. When strategically deployed, a PR campaign can elevate brand visibility and inspire consumer action. Comprehensive knowledge of PR campaign dynamics and their strategic application is vital for capturing a broad audience effectively. But in the last decade or so, the scope of…
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Climbing its way to the world’s second-favourite social media platform for 16–64-year-olds, Instagram has become one of the most powerful marketing tools for businesses looking to build their online presence and brand visibility. Tapping into both new and old features, the platform takes a visual-centric approach to product and service offerings, from standalone posts to…
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Whilst most organisations will be familiar with traditional PR and how it can be used to enhance brand awareness or generate new business leads, digital PR is perhaps a little less understood given its relative infancy and the emergence of new trends or approaches that underpin it. Once upon a time, public relations was widely…
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In modern marketing, businesses can become so fixated on campaign content that they pay little or no thought to the physical delivery of their communications. By default, organisations fall back on press releases or social media posts to enhance awareness, but this won’t always achieve the desired results. The overwhelming popularity of platforms like YouTube,…
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The way in which the legal industry promotes their services has changed drastically in the last decade. Lawyers are beginning to move away from traditional print and TV advertising to focus on new platforms to attract wider audiences in 2023. Social media marketing practices that prioritise short, snappy content on TikTok, Youtube and Instagram are proving…
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Any business that is looking to connect with their target market and gain access to a host of new contacts should be well in tune with the marketing platform LinkedIn. It has never been so easy to research companies and build relationships with both direct and extensive business contacts. The legal sector in particular has experienced…
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