Social Media

The benefits of social media marketing 

By Fran Stevens / 23rd February 2025 / Comments Off on The benefits of social media marketing 

Likes, comments are shares are a snippet of what social media is about – its real purpose is to build a connection between your brand and consumers through consistent and engaging messages.  It has become a marketing tool that brings indispensable benefits to businesses on a local, national and global scale, without losing the personal…

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Low Cost SEO for Small Businesses – Do It Yourself SEO Tips

By Jess Warby / 13th February 2025 / Comments Off on Low Cost SEO for Small Businesses – Do It Yourself SEO Tips

We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…

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Using interactive content to drive website traffic

By Milly McDowell / 27th January 2025 / Comments Off on Using interactive content to drive website traffic

What is interactive content? Interactive content represents digital material that actively engages users by requiring their participation and direct input. Unlike traditional passive content, it encourages real-time interaction through dynamic media, capturing users focus for a greater amount of time in comparison. On average, interactive content leads to a 100% increase on online conversions, this…

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Why is good content vital for your brand?

By Jess Warby / 7th January 2025 / Comments Off on Why is good content vital for your brand?

In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…

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It’s the perfect time to sort out your social media calendar

By Fran Stevens / 26th November 2024 / Comments Off on It’s the perfect time to sort out your social media calendar

Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…

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Utilising data to bring PR to life – Part 2

By Eve / 7th November 2024 / Comments Off on Utilising data to bring PR to life – Part 2

Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…

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X/Twitter for PR & Marketing

By Fran Stevens / 9th September 2024 / Comments Off on X/Twitter for PR & Marketing

Social media is a key component of Public Relations (PR) and marketing campaigns, contributing to the fabrication of online and offline relationships. An online presence is just one of the ways to ensure your business is increasing its brand visibility and hitting those media targets. Using social media as a way of connecting with audiences…

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The different types of digital PR and how they can help in building an online presence

By Eve / 11th July 2024 / Comments Off on The different types of digital PR and how they can help in building an online presence

Public relations (PR) campaigns serve as a potent tool within businesses’ marketing strategies. When strategically deployed, a PR campaign can elevate brand visibility and inspire consumer action. Comprehensive knowledge of PR campaign dynamics and their strategic application is vital for capturing a broad audience effectively. But in the last decade or so, the scope of…

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Using Instagram for PR & marketing

By Fran Stevens / 2nd July 2024 / Comments Off on Using Instagram for PR & marketing

Climbing its way to the world’s second-favourite social media platform for 16–64-year-olds, Instagram has become one of the most powerful marketing tools for businesses looking to build their online presence and brand visibility. Tapping into both new and old features, the platform takes a visual-centric approach to product and service offerings, from standalone posts to…

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How to integrate digital PR as into your wider marketing strategy

By Matt / 21st June 2024 / Comments Off on How to integrate digital PR as into your wider marketing strategy

Whilst most organisations will be familiar with traditional PR and how it can be used to enhance brand awareness or generate new business leads, digital PR is perhaps a little less understood given its relative infancy and the emergence of new trends or approaches that underpin it. Once upon a time, public relations was widely…

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