Social Media
Social media specialists, or anyone with a social media account for professional use, are likely to have experienced this. You spend hours crafting an impactful message, choosing the right image, double checking there are no typos unlinking your hashtags. You set it to go live next Thursday at 11:00am, tick it off your to-do list,…
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SEO and PPC are often treated as separate, competing channels. Some marketing teams favour the long-term, sustainable growth of SEO, while others prefer the immediate, targeted traffic from PPC. But what if you could combine them? When used together, SEO and PPC can amplify each other’s strengths, creating a strategy that is far more powerful…
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It’s no secret that the decline of X (formerly Twitter) is real and has been happening for a fair few years. Not just because of the controversy around the founder and its now uses, but because new platforms are reshaping the way brands and individuals connect, and more traditional media are struggling to keep up…
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The world of marketing is packed with acronyms and abbreviations that can leave your head spinning trying to decode them all. Whether you’re a seasoned marketer in need of a quick refresher or a newcomer feeling overwhelmed by the jargon – don’t worry, WorkPR has got you covered! In this blog, we list the most…
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LinkedIn marketers and social media strategists are expected to understand the intricacies and best practices of LinkedIn, but this isn’t a straightforward process with the contrasting opinions and research out there. Should we include links in our posts – or will LinkedIn penalise us for it? This is one of the platform’s most common discussion…
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Likes, comments are shares are a snippet of what social media is about – its real purpose is to build a connection between your brand and consumers through consistent and engaging messages. It has become a marketing tool that brings indispensable benefits to businesses on a local, national and global scale, without losing the personal…
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We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…
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What is interactive content? Interactive content represents digital material that actively engages users by requiring their participation and direct input. Unlike traditional passive content, it encourages real-time interaction through dynamic media, capturing users focus for a greater amount of time in comparison. On average, interactive content leads to a 100% increase on online conversions, this…
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In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…
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Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…
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