Video

Video content in PR strategies – why your business must capitalise on the growing trend

By Ben / 22nd March 2023 / Comments Off on Video content in PR strategies – why your business must capitalise on the growing trend

In modern marketing, businesses can become so fixated on campaign content that they pay little or no thought to the physical delivery of their communications. By default, organisations fall back on press releases or social media posts to enhance awareness, but this won’t always achieve the desired results. The overwhelming popularity of platforms like YouTube,…

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