No matter your line of business, Christmas is most likely your busiest time of year – if not due to an increased demand on your products of services, then because you’re having to tie up loose ends and plan for the following year.
However, the festive season offers many opportunities for businesses to promote their brand which should not be overlooked - no matter how occupied you may be juggling everyday duties throughout the Christmas period.
In this blog, we’re going to look at some online and offline marketing ideas that will help get your business in the Christmas spirit and set up for a successful New Year...
Yule do fine online
Using the mass of digital channels readily available, you could launch a Christmassy email campaign with a festive theme, like ‘The 12 days of Christmas’, which can include fun content and limited offers to encourage sales. You could also create an advert calendar or holiday-themed countdown and post it across your social media platforms, which can stimulate engagement.
If you’d like to change up the appearance of your online accounts, you could edit your profile pictures to include a Christmas theme and feature it throughout the season. You could even change your company logo on email signatures to act as a conversation starter when contacting clients or prospects.
Giveaways and competitions are very popular this time of year for many businesses and one of the most effective ways to run them is through social media. This can improve engagement and extend reach for your business, attracting new followers either organically or through paid advertisements.
Animations are also great for digital profiles, whether it’s on your business website or social media channels. You can make animations specific to your business whilst including a yuletide theme, which can be entertaining and compelling.
The magic of mail
If you’re keen to grab the attention of potential or existing customers, you could create and distribute branded diaries or calendars for the upcoming year. Not only is this a great way to keep your business profile in view of those who receive it throughout the year ahead, it may go a long way to making them feel valued and appreciated.
Sending branded greetings cards can help raise brand awareness and, as they’re unlikely to be considered spam or junk post, you have a strong chance of them being opened and read. You could design tailored cards to send to your customers which include your logo and a message, perhaps thanking them for their business the past year to convey your gratitude.
If you want to offer something else that’s tangible but a little different to paper-based products, there’s a wide range of promotional items you could send with your branding and business contact information printed on them. Consider what your customers might find useful and use on a daily basis - like pens, mugs, shopper bags and USB sticks. These can ensure your details are in view and to hand long-term, ready for a time when they’re looking to source whatever your business offers.
Networking is nice for Noel
Christmas is known for being a season of togetherness, a time to reflect and come together.
This presents many opportunities for you to reach out to your employees, suppliers, customers and potential clients, and show them your human side and personality.
You could organise fun social days and get involved in events like ‘Christmas Jumper Day’ to boost team morale, demonstrate your business values and show your generosity to those outside your business by raising money for charity – all whilst raising your profile on social media or in the local press.
Depending on your budget, you could arrange a night out or a relaxed, informal get-together at your offices. By inviting clients along, you can chat with them in a more laid-back environment which may encourage them to be more open about their perspectives than they might be in other more formal situations, providing you with key insights into ways you could improve your products or services.
Anticipate an advantageous Advent
Hopefully, this will inspire you to get creative with your PR and marketing efforts in the run up to Christmas, but if you need any more help getting your plans together or indeed putting them into action, feel free to get in touch.
Whatever you do, do something – you don’t want to miss out on all the festivities or any of the many opportunities that could stand to arise from your business getting into the spirit over the holiday season.