Social media offers every business, regardless of size and budget, the opportunity to reach out and engage with prospects and customers. Many businesses don’t have the time to commit, but we do.
It’s not just about choosing the right platform and posting the occasional update. You have to be consistent and regularly post engaging content at the right times, to influence the right people.
You have to have the right strategy and analyse performance to understand what works and what doesn’t – you now have the advantage of testing and changing your approach like never before.
Success might require daily updates combined with LinkedIn advertising campaigns to target specific job titles or individuals, to deliver the outcomes you require.
Posting sponsored content on Twitter or Facebook might help target prospects and customers, but the honest solution is try something and if it works do more and if doesn’t, try something else.