Dave
Part Two: Why Law Firms Face Higher Stakes In part one of this article, we looked at how consistent media relations and authoritative backlinks influence not only Google search results but also every AI assistant, as they become increasingly important in how clients discover law firms. In this second part, we look at practical steps…
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Part One: Media relations and authoritative backlinks now influence not just Google, but ChatGPT, Claude, Perplexity and AI assistants, which is changing how clients discover you The way people find law firms to help them address the challenges they face in life and at work is changing dramatically. While Google still commands 89-90% of search…
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At WorkPR, we have never believed in stopping at ‘good enough’. Once we understand a client’s story, who they are, what they stand for and how they want to be perceived by the audience that matters to them, we take it personally. We don’t just write their press releases, create content for their website, newsletters…
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Your partners have just made three lateral hires important for growth. They expect announcements and they expect coverage. Of course, they expect it to just happen without necessarily considering the planning in advance. Meanwhile, your marketing team is already managing pitches, events, directory entries, content calendars and a CRM system that nobody uses properly. So…
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It is true that as a law firm you will attract a lot of new clients based on the quality of the work you deliver, the testimonials you receive from those clients for whom you work and their willingness to refer their friends, colleagues and contacts to you. You will encourage your lawyers to network,…
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I’ll admit right from the start that my age is against me when commenting on the way some people now speak, particularly those younger than me, but some modern expressions are really beginning to make me twitch. Another confession early into this diatribe is that I make a living writing. Not from all manner of…
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Whether you sell services or products, nothing engages prospects and convinces people to buy quite like hearing a genuine testimonial from a client explaining what they think of you. It’s good when it’s written, but it’s even better when it’s delivered with sincerity on camera. Testimonials offer evidence you really do sell the best widgets,…
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We regularly work on articles with our law firm clients, often having to take dry legal subjects from lawyers and turn them into interesting, engaging copy that explains complex matters in simple terms for those without a law degree. It is tricky sometimes to understand what must stay and what we can edit, because typically…
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Given the serious nature of the global pandemic and the heartbreak it has caused for so many families across the globe, it seems petty to complain about insignificant matters, but I’m going to. As I recently said to one of my now remote-working team, who was in his words going stir-crazy after just a week,…
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On the Seventh Day of Christmas my true love gave to me, seven swans-a-swimming. Firstly, when considering the logistics of the various gifts given as detailed in the familiar song, ‘The 12 Days of Christmas’, I would suggest this is one of the more difficult presents to source; Lords will typically do anything for money,…
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