Dave
It is true that as a law firm you will attract a lot of new clients based on the quality of the work you deliver, the testimonials you receive from those clients for whom you work and their willingness to refer their friends, colleagues and contacts to you. You will encourage your lawyers to network,…
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I’ll admit right from the start that my age is against me when commenting on the way some people now speak, particularly those younger than me, but some modern expressions are really beginning to make me twitch. Another confession early into this diatribe is that I make a living writing. Not from all manner of…
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Whether you sell services or products, nothing engages prospects and convinces people to buy quite like hearing a genuine testimonial from a client explaining what they think of you. It’s good when it’s written, but it’s even better when it’s delivered with sincerity on camera. Testimonials offer evidence you really do sell the best widgets,…
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We regularly work on articles with our law firm clients, often having to take dry legal subjects from lawyers and turn them into interesting, engaging copy that explains complex matters in simple terms for those without a law degree. It is tricky sometimes to understand what must stay and what we can edit, because typically…
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Given the serious nature of the global pandemic and the heartbreak it has caused for so many families across the globe, it seems petty to complain about insignificant matters, but I’m going to. As I recently said to one of my now remote-working team, who was in his words going stir-crazy after just a week,…
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On the Seventh Day of Christmas my true love gave to me, seven swans-a-swimming. Firstly, when considering the logistics of the various gifts given as detailed in the familiar song, ‘The 12 Days of Christmas’, I would suggest this is one of the more difficult presents to source; Lords will typically do anything for money,…
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In the popular Christmas song, the tune appears to take a breath on the fifth day, as it all slows down for the gift of five gold rings. Now whilst some may argue over the significance of the rings and what they represent, like the Books of Moses, I’m more intrigued by the way gold…
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In our work this year we have been tasked with drafting content on a diverse range of topics, covering everything from wind load analysis and proprietary estoppel to password security and psychometric assessments. Our clients all tend to lean towards legal services, engineering, technology and finance, all serious subjects, with little room for creative writing,…
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It only seems a few years since I was reading a lot of expert insight explaining how digital marketing would see off the old-fashioned medium of print, which coincided with the decline of printed newspaper circulation. However, here we are at the end of 2019 and still the trade and consumer magazines we try hard…
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Whilst there are any number of reasons a business might decide to change its website, chief amongst them appears to be the entrenched thinking that a new refreshed site will immediately drive an increase in enquiries and ultimately sales. Putting aside the need for a new website following an acquisition or merger, re-brand or change…
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