Dave

In the popular Christmas song, the tune appears to take a breath on the fifth day, as it all slows down for the gift of five gold rings. Now whilst some may argue over the significance of the rings and what they represent, like the Books of Moses, I’m more intrigued by the way gold…

In our work this year we have been tasked with drafting content on a diverse range of topics, covering everything from wind load analysis and proprietary estoppel to password security and psychometric assessments. Our clients all tend to lean towards legal services, engineering, technology and finance, all serious subjects, with little room for creative writing,…

Whilst there are any number of reasons a business might decide to change its website, chief amongst them appears to be the entrenched thinking that a new refreshed site will immediately drive an increase in enquiries and ultimately sales. Putting aside the need for a new website following an acquisition or merger, re-brand or change…

At a time when we are told many individuals suffer mental health problems, caused by poor body image or a perceived lack of success compared to their social media contemporaries, perhaps more should embrace the concept of, good enough will do. It is an approach I have personally used throughout my life, since taking home…

Are there times when clarity of meaning, pacing or brevity dictate a bending of the rules?