Eve
Every business likes to think it’s prepared. There’s a budget spreadsheet for every quarter, a strategy for every launch, a timeline for every campaign. But when crisis hits, the phones start ringing, or the inbox fills with media requests, the air in the office can quickly thicken with a quiet panic, and all the tidy…
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Over the past twenty years in PR, I’ve seen more “revolutions” than I can count. Email was going to kill the press release. Social media was going to finish off journalism. Influencers were apparently going to make us all redundant. And yet, here we are. Each time, PR hasn’t died. It’s simply adapted, grown and,…
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Let’s get one thing straight – good communication doesn’t happen by accident. Yes, sometimes the right message lands in the right place at the right time. But more often than not, what looks effortless is actually the result of careful planning, and a solid strategy working quietly behind the scenes. As someone who’s spent two…
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I’m of the age where I remember when PR was a game of telephone calls, media lists printed from Excel, and physically mailing out press kits that we’d spent hours perfecting – each folder meticulously filled, every headline chosen with care. There was something wonderfully tactile about the whole process, a sense of craftsmanship. Fast…
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As a public relations professional with over two decades of experience, I have frequently encountered misconceptions about the scope and value of my work over the years. Public relations (PR) is often misunderstood, reduced by some to merely event coordination, social media management, or ‘just sticking up posters’ as was once quite puzzlingly suggested to me. …
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With the festive season now thoroughly upon us, we in the world of communications have been presented with our annual opportunity to help our clients to truly connect with their target audiences on a far more authentic and emotional level. With the magic of Christmas fostering feelings of nostalgia, generosity, and togetherness, now is the…
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Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
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Why should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
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Since its launch two years ago, ChatGPT has dramatically reshaped the way we communicate, bringing artificial intelligence (AI) into the heart of all our personal and professional interactions. Thanks to its ability for generating sophisticated, human-like responses in seconds, there are many businesses that have looked to ChatGPT to manage their customer service, content creation,…
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Public relations (PR) campaigns serve as a potent tool within businesses’ marketing strategies. When strategically deployed, a PR campaign can elevate brand visibility and inspire consumer action. Comprehensive knowledge of PR campaign dynamics and their strategic application is vital for capturing a broad audience effectively. But in the last decade or so, the scope of…
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