Fran Stevens
Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…
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Email marketing has found a pitch within PR and marketing strategies as more professionalise recognise its potency as a communications tool. Through consistent and compelling campaigns, businesses and individuals alike are able to capture the attention of their audience and keep them engaged in the long term. In order to reach this point, email senders must ensure…
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Social media is a key component of Public Relations (PR) and marketing campaigns, contributing to the fabrication of online and offline relationships. An online presence is just one of the ways to ensure your business is increasing its brand visibility and hitting those media targets. Using social media as a way of connecting with audiences…
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One of the best ways for businesses to communicate with customers is through email. In person sales are no longer enough on their own, and businesses need to extend their promotions beyond time of purchase. This can explain the rapid rise of email marketing, standing as one of most effective ways to provide ongoing updates,…
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Climbing its way to the world’s second-favourite social media platform for 16–64-year-olds, Instagram has become one of the most powerful marketing tools for businesses looking to build their online presence and brand visibility. Tapping into both new and old features, the platform takes a visual-centric approach to product and service offerings, from standalone posts to…
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We’ve reached a point in social media where it’s more uncommon not to own an Instagram account than it is to have one. Whilst this may spark debate, in terms of advertising, it’s an ideal platform for connecting with consumers. The term ‘consumers’ is perhaps a bit misleading in this context as Instagram is still…
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With the fierce competition and overcrowding issues troubling today’s marketplace, the need for a strong brand image has never been so important. Branding is your company’s point of difference. It is what separates you from competitors and how people recognise who you are. Marketers have contributed to a range of multidisciplinary approaches to branding over…
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As a PR agency, our goal is to get client stories and messages in front of the media and potential customers. With over 2.29 billion daily active users, Facebook and Facebook Ads are becoming one of the most effective ways to deliver on business aims. It may come as a surprise to some people, but…
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Any business that is looking to connect with their target market and gain access to a host of new contacts should be well in tune with the marketing platform LinkedIn. It has never been so easy to research companies and build relationships with both direct and extensive business contacts. The legal sector in particular has experienced…
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In February, Fran Stevens joined us as a digital marketing executive apprentice. She’s been with us a good few months now, so we decided to sit down with her and find out how she’s getting on. Why did you decide to pursue a digital marketing executive apprenticeship? The main reasons for my interests in this…
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