Laura
Earned media is the coverage, mentions and endorsements your brand receives without paying for placement or controlling the message. A journalist writing about your product launch, a customer leaves a glowing review or a creator recommending your service without a sponsorship deal are all examples of earned media at work. It remains of the most valuable assets in any marketing strategy. What counts as earned media? Earned media refers to any organic…
It is a common misconception that in a digital-first environment, traditional media relations have lost its edge. With the ability to publish directly to LinkedIn or a company blog, many businesses question the need to court journalists or pitch to trade publications. However, for Business-to-Business (B2B) organisations, media relations remain a critical strategic asset. Unlike…
It’s World Book Day, so naturally there’s discussion in the office about the books we’re currently reading. As a PR agency, we’re all lovers of the written word, even though we may have differing tastes – we’re yet to get Dave reading Harry Potter books, not for lack of trying. So here are some of…
Whilst I am officially on maternity leave due to my baby, Miles, being born 6 weeks ago, I am still popping onto my laptop to complete certain tasks and keeping in contact with the WorkPR team. In between nappy changes, bottle feeds and lots of hand washing I am creating and sending out invoices, checking…
As walkers of the PR world, reading is a big part of our lives. We have an office full of books on every topic and our houses are just the same. Since it’s #NationalBookLoversDay the conversation of favourite authors came up in the office, we thought we’d share the authors that have inspired us as…