Milly McDowell
The advent of Large Language Models (LLMs) has been transformative for many people’s work, allowing for sharp lateral thinking across multiple topics, but… can you trust responses that have been eloquently written, with the utmost confidence, are indeed, correct? Trusting the ‘close-enough’? The confidence illusion, whereby confidence is mistaken for competence is often considered in the workplace, but rarely is this same scrutiny cast over…
Web design trends aren’t just about looking good to the user, it’s about creating immersive experiences, that shape your brands personality and stop endless scrolling, instigating further engagement. Some of the key strategies to modern web design in 2025 include: A move from minimal to maximalist expression – though there are those that avoid conforming…
What is interactive content? Interactive content represents digital material that actively engages users by requiring their participation and direct input. Unlike traditional passive content, it encourages real-time interaction through dynamic media, capturing users focus for a greater amount of time in comparison. On average, interactive content leads to a 100% increase on online conversions, this…
Introduction to Web Accessibility When designing and developing a website, accessibility is an important consideration that can often become an afterthought. The latest data from gov.uk family resource survey shows that on average nearly a quarter of working people have some form of disability. Meaning, following website accessibility guidelines is more important than ever for businesses…