Milly McDowell

Using interactive content to drive website traffic

By Milly McDowell / 27th January 2025 / Comments Off on Using interactive content to drive website traffic

What is interactive content? Interactive content represents digital material that actively engages users by requiring their participation and direct input. Unlike traditional passive content, it encourages real-time interaction through dynamic media, capturing users focus for a greater amount of time in comparison. On average, interactive content leads to a 100% increase on online conversions, this…

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Web design with accessibility in mind

By Milly McDowell / 20th November 2024 / Comments Off on Web design with accessibility in mind

Introduction to Web Accessibility  When designing and developing a website, accessibility is an important consideration that can often become an afterthought. The latest data from gov.uk family resource survey shows that on average nearly a quarter of working people have some form of disability. Meaning, following website accessibility guidelines is more important than ever for businesses…

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