Jess Warby
Web accessibility and search engine optimisation might seem like different things, but they’re powerful allies working towards the same goal: creating websites that everyone can use and understand. When you make your site more accessible, you’re simultaneously improving its SEO performance and the data backs this up. Recent research by Semrush analysed 10,000 websites found…
Every pound spent on Google Ads should contribute to meaningful results. Yet many marketers watch their budgets drain away on irrelevant clicks that never convert. The potential solution? Mastering the art of negative keywords. Negative keywords are your secret weapon for preventing ads from appearing in irrelevant searches. When used strategically, they transform wasteful campaigns…
The world of marketing is packed with acronyms and abbreviations that can leave your head spinning trying to decode them all. Whether you’re a seasoned marketer in need of a quick refresher or a newcomer feeling overwhelmed by the jargon – don’t worry, WorkPR has got you covered! In this blog, we list the most…
Small business owners often struggle with Google Ads because they let campaigns run on autopilot. The result? Wasted ad spend and disappointing returns. While being visible at the top of Google search results is essential for businesses serious about their marketing, getting results without destroying your profitability requires smart optimisation. These 5 Google Ads tips…
Our aim is to deliver websites that look sharp and crystal clear on every device. To help you get the best from your images and make your web experience smoother, our design and SEO experts have answered the most common questions we receive about images. Here’s what you need to know: What size should my…
Our clients often face the challenge: how do you create website content that ranks well on Google yet appeals to real people? Too often, content is written either for algorithms, stuffed with keywords, or it’s written for people – engaging and clear, but not easily discovered in the Search Engine Results Pages (SERPs). By working…
Google Business Profile, or Google My Business as it was formerly known, is one of the most important listings your company could possess. It’s usually the first thing a searcher will be shown in the Search Engine Results Page (otherwise known as the SERP) when looking for your brand online. You want the representation of…
We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…
In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…
It’s the season of joy, giving and merriment and here at WorkPR we love a Christmas advert or two! With campaigns often running from early November, Christmas advertising is getting more creative, and often more emotional, to try and get your hard-earned money. So, lets count down the 12 best Christmas advertising campaigns. 1. Sainsburys…
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