Jess Warby
What is SERP in SEO SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients. Why…
What is PPC? PPC – Pay Per Click- is a form of advertising where you are charged based on when a user clicks on the ad. PPC operates on a bidding system where you place bids on keywords relevant to your business. If your bid wins, you pay a set fee each time someone clicks…
What is PageSpeed Insight? Google’s PageSpeed Insights (PSI) is a free tool that evaluates the performance of your web pages on both mobile and desktop devices. It provides key metrics like Core Web Vitals, to help gauge the overall quality of the user experience. Your PSI score is split into mobile and desktop, as well…
In today’s digital landscape, SEO is more crucial than ever for businesses looking to improve their online visibility and attract organic traffic. However, mastering the intricacies of SEO requires time, expertise, and a deep understanding of the constantly evolving search engine algorithms. This is where outsourcing SEO comes into play. By partnering with an experienced…
A well-thought-out design brief is a gift to your designer, allowing for a much smoother design process and significantly aiding in getting the project from A to B in the shortest timeframe. When approaching the work, there must be a shared understanding of limitations and clear communication on deliverables from both sides. Without this, there…
Why SEO Fails If you are sitting and wondering why your SEO strategy isn’t taking off as you planned, you aren’t alone, with 260 people searching for ‘why SEO fails’ each month. Continue reading to find out more about SEO and why your efforts may not be helping your rankings. What is an SEO strategy??…
In part 1 of things to consider for your SEO strategy in 2024 we looked deeper into keyword research, analysing search engine results, local SEO and content. Structure We talked about content in part 1, now we need to think about the structure of your site. Do your website URLs make sense? Are pages easy…
In an ultra-competitive digital landscape, having a solid SEO (search engine optimisation) strategy is essential for improving the visibility of your website and its ranking on search engines. An effective SEO strategy not only increases organic traffic, but also enhances user experience, leading to higher engagement and conversion rates. By integrating a variety of techniques…
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