In today’s digital landscape, SEO is more crucial than ever for businesses looking to improve their online visibility and attract organic traffic. However, mastering the intricacies of SEO requires time, expertise, and a deep understanding of the constantly evolving search engine algorithms. This is where outsourcing SEO comes into play. By partnering with an experienced third-party expert or agency, you can leverage their knowledge and skills to elevate your website’s performance and ultimately turn website visitors into new clientele.
This blog will explore what it means to outsource SEO, why it might be the right choice for your business, and how you can maximise the benefits of outsourcing to ensure you’re getting the best return on your investment. Whether you’re considering outsourcing due to the complexity of SEO or the time commitment it requires, this guide will help you make informed decisions and set you on the path to achieving your SEO goals.
What is outsourcing SEO?
Outsourcing SEO involves hiring a third-party expert or agency (like WorkPR) to manage various SEO tasks on your behalf. This could include keyword research, link building, local SEO, content strategy and marketing, as well as technical SEO.
Why should I outsource my SEO?
SEO is complicated and you need an expert who knows the ins and outs to help you succeed. By outsourcing your SEO to an agency or freelancer you can tap into their knowledge and experience to help increase your rankings and organic traffic.
SEO is also a long-term game, as there aren’t many quick wins it can perform, so it’s important to understand that results may take 3 months or longer – a significant investment of time for those businesses that lack the necessary resources.
How to outsource SEO & get the most for your money
1. Know your goals
Before handing over your website and allowing others to perform SEO work, you need to know what you want to achieve while working together. These goals must be realistic and achievable – for example, if your business priority is to expand into new geographic markets, like targeting ‘divorce lawyers Birmingham’, your SEO strategy should focus on localising content and optimising it for regional search terms to help drive local traffic to your site.
When you know what you want to achieve with your SEO, you can explore what is needed to achieve this and come up with a plan. When you contact an SEO specialist, they may be able to give more insight into what your potential clients are searching for and tailor content accordingly.
2. Agree on the work you want completing
Part of setting your expectations for your SEO needs is knowing what will be completed and delivered during your time working together. This could include a monthly report, content they will need to write and outreach they may complete on your behalf to obtain links.
By setting out what you both want to get out of this partnership you know right from day 1 what to expect and how to expect it. This will also help measure your results and return on investment for SEO.
3. Provide Access
Your SEO support will need access to your website and relevant data like:
- Analytics: Google Analytics, Google Search Console, SEMrush, or other tools you use to track your website’s performance
- Google Business Profile: For local SEO
- Your CMS or hosting service: To improve on-site SEO
If you decide to let them complete tasks such as writing content on your behalf then you may wish to approve this before setting it live – this is especially important if you work in a complicated field, as you may have expertise they do not.
4. Monitor results
Monitoring progress allows you to assess the effectiveness of your outsourced SEO services and pinpoint areas that need improvement. Keeping in regular contact with your agency will help make sure you’re getting the most out of your partnership as well as keeping an eye on if their efforts are turning into the results you wanted.
Ask for reports on work completed as well as the status of your ranking and search results/analytics in a way that’s easy to understand and present to senior members who want to know what they’re paying for.
Outsourcing allows your business to expand its capabilities without the cost and commitment of growing your in-house team, making it a smart choice for agencies on the rise. However, the focus shouldn’t just be on your business’ benefits. The ultimate aim of SEO outsourcing should be to deliver outstanding results for your clients. In doing so, you’ll build stronger client relationships and enhance your company’s reputation.
If you want to get started on your SEO, WorkPR is ready to help. Our SEO services can help you transform your website into a source of information that draws in clients who know you’re the right fit for your business.
