Jess Warby
The short answer is yes. But let’s dig into why they matter and what you should be doing to achieve as many authentic reviews as you can. A few years ago, many of us believed word-of-mouth recommendations from close friends or family carried far more weight than the opinions of strangers on the internet. And whilst that’s still partly true, we were missing the bigger picture. When someone is researching a service…
Search engines don’t just operate on the basis of keyword matching. Google’s algorithms evaluate how users interact with your website, factoring experience quality into rankings – as well as traditional SEO elements. If visitors struggle to navigate your site, find information, or wait endlessly for pages to load, this doesn’t just disengage potential customers, but…
As we look toward the rest of 2026, businesses are facing a unique set of challenges. Search engines are behaving differently due to AI and its overviews, audiences are demanding more authentic connections, and the line between public relations and digital marketing has all but vanished. Navigating this alone is a risk to your business’s…
The way we search the web has fundamentally changed. Gone are the days when we would simply type a disjointed string of keywords into a search bar and hope for the best. We have moved from “best running shoes London” to asking complex, conversational questions like, “What are the best running shoes for flat…
Ask any SEO a question and you’ll probably hear the same two words: “It depends.” I could be talking about keyword intent or explaining why SEO doesn’t magically create “free traffic”, but no matter the topic, the answer usually comes back to those two little words. How long will it take to rank in position…
Keywords form the foundation of successful digital marketing campaigns. Whether you’re investing in pay-per-click advertising or building long-term SEO visibility, choosing the right keywords determines who sees your content and when they see it. Many businesses make the mistake of selecting keywords based on what they think customers search for, rather than what they actually…
SEO and PPC are often treated as separate, competing channels. Some marketing teams favour the long-term, sustainable growth of SEO, while others prefer the immediate, targeted traffic from PPC. But what if you could combine them? When used together, SEO and PPC can amplify each other’s strengths, creating a strategy that is far more powerful…
Its spooky season! The nights have gotten longer; the cold is rolling in and its nearly Halloween! To celebrate at WorkPR we* are highlighting our favourite spooky season film and TV shows that get us in that trick or treat mood. *(Except Eve who very much is a Christmas film person, not a Halloween one)…
Web accessibility and search engine optimisation might seem like different things, but they’re powerful allies working towards the same goal: creating websites that everyone can use and understand. When you make your site more accessible, you’re simultaneously improving its SEO performance and the data backs this up. Recent research by Semrush analysed 10,000 websites found…
Every pound spent on Google Ads should contribute to meaningful results. Yet many marketers watch their budgets drain away on irrelevant clicks that never convert. The potential solution? Mastering the art of negative keywords. Negative keywords are your secret weapon for preventing ads from appearing in irrelevant searches. When used strategically, they transform wasteful campaigns…