Matt

How to integrate digital PR as into your wider marketing strategy

By Matt / 21st June 2024 / Comments Off on How to integrate digital PR as into your wider marketing strategy

Whilst most organisations will be familiar with traditional PR and how it can be used to enhance brand awareness or generate new business leads, digital PR is perhaps a little less understood given its relative infancy and the emergence of new trends or approaches that underpin it. Once upon a time, public relations was widely…

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Top 5 benefits of Digital PR campaigns for law firms

By Matt / 17th February 2023 / Comments Off on Top 5 benefits of Digital PR campaigns for law firms

Whilst traditional PR – the idea of securing client coverage in print publications – is widely understood within the legal sector, there is less known about digital PR and the list of benefits a successful campaign can deliver. We list the top 5 benefits of investing in digital PR as a law firm. What is…

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European super league

European super league turned PR super blunder: Why the authentic message always prevails

By Matt / 27th April 2021 / Comments Off on European super league turned PR super blunder: Why the authentic message always prevails

Once details of the coup emerged and it became clear that this decision would redefine English football as everyone knew it, the response was overwhelmingly negative, with pundits, players, fans and even Government voicing their extreme disapproval of the project. Ultimately, the removal of the ‘big six’ clubs (Manchester United, Manchester City, Liverpool, Chelsea, Arsenal…

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PR or advertising

PR or Advertising – which works better?

By Matt / 7th August 2020 /

Every business needs to communicate with its target audience in order to build trust, stimulate engagement and generate sales. There are basically two methods available to any business, regardless of their size, type and chosen market, and these methods can be classified as advertising or PR. It is easy to get confused by the plethora…

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Working from home with Matt

By Matt / 31st March 2020 /

We all enjoy the odd day of home-working, but under the current circumstances, it’s somewhat of a necessity that we work remotely. Luckily, we’re a team of laptop users, which means important client work can be completed from the comfort of our living rooms, even if we’re still in our pyjamas half the time! Currently,…

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Don’t underestimate the importance of face to face meetings

By Matt / 4th March 2020 /

With technology changing the way in which we communicate, it’s not uncommon for businesses to conduct important meetings over the telephone or via platforms like Skype. The modern workplace prioritises efficiency, introducing systems that enhance collaboration and allow individuals to share information seamlessly, removing the need for time-consuming face to face meetings. However, while a…

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12 Blogs of Christmas – 11 Pipers Piping

By Matt / 11th December 2019 / Comments Off on 12 Blogs of Christmas – 11 Pipers Piping

On the eleventh day of Christmas my true love sent to me, eleven pipers piping… Celebrating the eleven faithful apostles, the eleven pipers piping segment of the song historically refers to Jesus’ closest and most loyal disciples. However, for a lot of today’s listeners the reference could be taken more literally, prompting images of the…

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12 Blogs of Christmas – 9 Ladies dancing

By Matt / 9th December 2019 / Comments Off on 12 Blogs of Christmas – 9 Ladies dancing

On the ninth day of Christmas my true love sent to me, nine ladies dancing… According to the song’s tradition, the gift represents the nine fruits of the Holy Spirit; love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. However, its literal meaning provides the perfect opportunity to appreciate nine great female dancers, past…

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12 Blogs of Christmas – 6 Geese A-laying

By Matt / 6th December 2019 / Comments Off on 12 Blogs of Christmas – 6 Geese A-laying

In the popular Christmas carol, ‘The Twelve Days of Christmas’, six geese a-laying were delivered during the sixth day. With eggs symbolising new life and creation, the original meaning of the lyric supposedly refers to God’s creation of the world, which took six days to complete according to religious beliefs. However, within a modern society…

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National Writing Day: 30 days of creativity

By Matt / 26th June 2019 / Comments Off on National Writing Day: 30 days of creativity

As a modern PR agency, we often support our clients using a combination of different services, whether it’s creating articles or designing brochures. No matter what service we’re providing, writing is the skill central to everything we do, as we look to engage with audiences while pushing our clients’ key messages. Although it’s important to…

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