Matt
When it comes to effectively marketing your business, branding and public relations are two of the most important considerations, with both playing a key role in enhancing your public image, and ultimately, driving sales. Whilst branding relates to the image of your business in terms of it being recognisable and memorable amongst target audiences, public…
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Whilst most organisations will be familiar with traditional PR and how it can be used to enhance brand awareness or generate new business leads, digital PR is perhaps a little less understood given its relative infancy and the emergence of new trends or approaches that underpin it. Once upon a time, public relations was widely…
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Whilst traditional PR – the idea of securing client coverage in print publications – is widely understood within the legal sector, there is less known about digital PR and the list of benefits a successful campaign can deliver. We list the top 5 benefits of investing in digital PR as a law firm. What is…
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Once details of the coup emerged and it became clear that this decision would redefine English football as everyone knew it, the response was overwhelmingly negative, with pundits, players, fans and even Government voicing their extreme disapproval of the project. Ultimately, the removal of the ‘big six’ clubs (Manchester United, Manchester City, Liverpool, Chelsea, Arsenal…
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Every business needs to communicate with its target audience in order to build trust, stimulate engagement and generate sales. There are basically two methods available to any business, regardless of their size, type and chosen market, and these methods can be classified as advertising or PR. It is easy to get confused by the plethora…
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We all enjoy the odd day of home-working, but under the current circumstances, it’s somewhat of a necessity that we work remotely. Luckily, we’re a team of laptop users, which means important client work can be completed from the comfort of our living rooms, even if we’re still in our pyjamas half the time! Currently,…
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With technology changing the way in which we communicate, it’s not uncommon for businesses to conduct important meetings over the telephone or via platforms like Skype. The modern workplace prioritises efficiency, introducing systems that enhance collaboration and allow individuals to share information seamlessly, removing the need for time-consuming face to face meetings. However, while a…
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On the eleventh day of Christmas my true love sent to me, eleven pipers piping… Celebrating the eleven faithful apostles, the eleven pipers piping segment of the song historically refers to Jesus’ closest and most loyal disciples. However, for a lot of today’s listeners the reference could be taken more literally, prompting images of the…
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On the ninth day of Christmas my true love sent to me, nine ladies dancing… According to the song’s tradition, the gift represents the nine fruits of the Holy Spirit; love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. However, its literal meaning provides the perfect opportunity to appreciate nine great female dancers, past…
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In the popular Christmas carol, ‘The Twelve Days of Christmas’, six geese a-laying were delivered during the sixth day. With eggs symbolising new life and creation, the original meaning of the lyric supposedly refers to God’s creation of the world, which took six days to complete according to religious beliefs. However, within a modern society…
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