We have finally made an Instagram page for Work PR and here are just some reasons why your business should as well:
Instagram is one of the most popular social media sites boasting over 1 billion active monthly users and 500 million active daily users. Many businesses use Instagram to promote their brand or service, but still a lot of B2B businesses skip signing up to the social network site in favour of LinkedIn or Twitter, however you could be missing out on business by not having an Instagram account.
Did you know there are over 25 million business profiles on Instagram with the US having over 71% of their businesses on the site? With figures like 80% of users follow a business account and with over 83% of users discovering a new product or service on Instagram it could make your business reach many people it might have missed and drive sales to your product or service. You may think it might not be the right social network for your business, but Instagram helps over 80% of users decide whether to buy a product or service.
To get your content out on Instagram you can also promote your posts with adverts to reach more people that you want to target. You can also have story adverts which last 24 hours. Over 500 million Instagram stories are posted every single day and your business could be one of them. It is important to note that Instagram is mostly used by the 18-29 year old group then the 30-49 year old group with most people found they spend 53 minutes online on the site each day.
There are plenty of B2B companies doing very well through Instagram, such as Hootsuite and Wework, who have gained a large following on the platform.
Now you have seen why your business should be on Instagram, the next step is deciding what content to put out there. Having an Instagram page requires regular content in the form of pictures or videos that represent your business well, if you have the time and resources to manage an account it is well worth signing up your business or if you don’t drop us an email and we can do it for you!
Watch out for our next Instagram blog where we will be giving you some tips about the best content to post on your B2B Instagram page.