Blog
In our work this year we have been tasked with drafting content on a diverse range of topics, covering everything from wind load analysis and proprietary estoppel to password security and psychometric assessments. Our clients all tend to lean towards legal services, engineering, technology and finance, all serious subjects, with little room for creative writing,…
It only seems a few years since I was reading a lot of expert insight explaining how digital marketing would see off the old-fashioned medium of print, which coincided with the decline of printed newspaper circulation. However, here we are at the end of 2019 and still the trade and consumer magazines we try hard…
No matter your line of business, Christmas is most likely your busiest time of year – if not due to an increased demand on your products of services, then because you’re having to tie up loose ends and plan for the following year. However, the festive season offers many opportunities for businesses to promote their…
Since today is Halloween, the office has been discussing classic horror films and TV shows that we find scary. We thought, to celebrate the season of scare, we’d share the things that terrified us when we were younger. So, take up your position behind the sofa and read on… if you’re brave enough! What make…
Social media is the biggest player in the modern marketing arena, with almost every brand and business having one or more social media profiles. However, organic reach across social media channels is continuing to decline. Organic reach on the downfall means it’s becoming harder to reach new audiences on social media as most of your…
October is upon us which, as a lover of words, can only mean one thing… National Poetry Day! Around this time each year, a celebration of poetry takes place UK-wide with a different theme being explored across a variety of activities, offering people in schools, libraries, bookshops and hospitals the chance to enjoy, discover and…
Influencers aren’t just for B2C businesses – B2B influencer marketing is huge and continues to grow, with many publications and blogs online calling B2B influencer marketing more important than B2C. Let’s start by looking at the name. You make think influencers are a new wave of celebrity that started a few years ago for the…
Whilst there are any number of reasons a business might decide to change its website, chief amongst them appears to be the entrenched thinking that a new refreshed site will immediately drive an increase in enquiries and ultimately sales. Putting aside the need for a new website following an acquisition or merger, re-brand or change…
This year 13th September is now known as ‘Roald Dahl Day’ as September is Roald Dahl’s birth month, if he was still alive today, he would be 102 years old. Dahl is beloved not only by kids across the world, but by us big kids who grew up reading his stories. When we saw it…
As walkers of the PR world, reading is a big part of our lives. We have an office full of books on every topic and our houses are just the same. Since it’s #NationalBookLoversDay the conversation of favourite authors came up in the office, we thought we’d share the authors that have inspired us as…