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There’s been a lot of talk about AI getting things wrong. They call these hallucinations, where an AI system presents information that is wrong or made up. It’s only recently that the legal question of who bears responsibility for those false statements was answered. This June, a German court made a landmark ruling that could…
When someone searches for a local business on Google, three listings appear at the top of the page which sit just above the organic results. This is the Google 3-pack – prime real estate for any business hoping to attract nearby customers. If you run a local business, securing a spot in the 3-pack can…
Artificial intelligence has huge economic potential, with a projected market value of $407 billion by 2027. For PR and marketing professionals, this technology is already changing our processes. However, widespread adoption introduces severe risks, including deepfakes, job displacement and critical security breaches that can damage a brand’s reputation overnight. AI tools are transforming how we work…
There are contrasting opinions over thought leadership from a business perspective. On one hand, sharing your expertise builds trust and helps with your authority position. On the other, there’s a nagging worry that by revealing too much, you’re trading in company secrets to competitors which you have worked hard to develop. It’s a conversation that…
Written by work experience student, Evan No matter who you are or what you do, we all make mistakes while speaking. With the way the world currently behaves, we must make an effort to minimise these mistakes and speak in the most professional, well-rounded way possible. But how can you tackle these challenges to ensure…
People have predicted the end of email marketing for decades. Every time a new social media platform launches, someone quickly claims the inbox is obsolete. But the reality tells a completely different story. Rather than fading away, email remains one of the most reliable and cost-effective ways to reach your audience. Why Email is Still…
There’s been a buzz about SEO, GEO, AEO and whatever other search/AI abbreviation you can think of for a while now. Every few years it’s something new. And here’s the thing – over 50% of all website traffic comes from organic search. It would be insane not to focus on getting more organic search traffic…
Marketing teams are under more pressure than ever to justify their spending. Recent industry data shows that 78% of B2B CMOs report that proving marketing return on investment has become far more important over the last two years. Businesses want clear evidence that their advertising budgets are driving actual revenue, rather than just generating futile…
Search habits are undergoing a huge transformation. Instead of typing brief queries into a search bar and scrolling through pages of blue links, consumers are asking more specific questions and receiving fully formed answers as a result. Tools like ChatGPT, Perplexity, and Google Gemini are intercepting traditional search journeys, synthesising information from across the web…
The short answer is yes. But let’s dig into why they matter and what you should be doing to achieve as many authentic reviews as you can. A few years ago, many of us believed word-of-mouth recommendations from close friends or family carried far more weight than the opinions of strangers on the internet. And whilst that’s still partly true, we were missing the bigger picture. When someone is researching a service…