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As we waved goodbye to the summer in a very warm September, we’ve been thrust into spooky season with foggy mornings and, of course, rain. October is a personal favourite of mine, not cold enough for a big coat, yet lots of scary surprises await. When we aren’t binge watching our Halloween favourites, we are…
As a musician, I find it difficult sometimes to keep a song stripped back to just one instrument and vocals. It’s so tempting to add some percussion, a bass line, a rhythm guitar, and before you know it, you’ve got twenty tracks. But sometimes, just one instrument is all you need. Think about Fast Car…
Good PR has always relied on a strong story, and the strongest stories rely on evidence. That’s nothing new. But real data matters more than ever now, when most content is either a hot take or produced by AI. At its core, market research is responsible for creating news hooks and is a key driver…
Mention Facebook Ads to a B2B marketer and you’ll likely get the same response: “Isn’t that just for selling trainers and skincare?” It’s a fair assumption, but an outdated one. While LinkedIn and Google Ads are often the default go-to paid channels for B2B marketers, relying solely on them means tying up your precious marketing…
EEAT has shaped SEO strategy for years. Google’s framework (Experience, Expertise, Authoritativeness, Trustworthiness) gave marketers a clear set of steps to optimise, and it worked for some time. Rank well on Google, get found by customers. It sounds simple enough. But search behaviour has shifted significantly. Customers now discover brands through ChatGPT, TikTok, Google Maps, and AI Overviews, often without typing a query into…
Earned media is the coverage, mentions and endorsements your brand receives without paying for placement or controlling the message. A journalist writing about your product launch, a customer leaves a glowing review or a creator recommending your service without a sponsorship deal are all examples of earned media at work. It remains of the most valuable assets in any marketing strategy. What counts as earned media? Earned media refers to any organic…
Slow websites are quick losers of visitors. That’s not an exaggeration, research by Google found 53% of mobile users will abandon a page that takes longer than 3 seconds to load. That’s more than half your potential audience gone before they’ve seen anything on your page. Page speed and page size are two of the…
There’s been a lot of talk about AI getting things wrong. They call these hallucinations, where an AI system presents information that is wrong or made up. It’s only recently that the legal question of who bears responsibility for those false statements was answered. This June, a German court made a landmark ruling that could…
When someone searches for a local business on Google, three listings appear at the top of the page which sit just above the organic results. This is the Google 3-pack – prime real estate for any business hoping to attract nearby customers. If you run a local business, securing a spot in the 3-pack can…
Artificial intelligence has huge economic potential, with a projected market value of $407 billion by 2027. For PR and marketing professionals, this technology is already changing our processes. However, widespread adoption introduces severe risks, including deepfakes, job displacement and critical security breaches that can damage a brand’s reputation overnight. AI tools are transforming how we work…