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Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…
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Introduction to Web Accessibility When designing and developing a website, accessibility is an important consideration that can often become an afterthought. The latest data from gov.uk family resource survey shows that on average nearly a quarter of working people have some form of disability. Meaning, following website accessibility guidelines is more important than ever for businesses…
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What is SERP in SEO SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients. Why…
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Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
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Why should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
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What is PPC? PPC – Pay Per Click- is a form of advertising where you are charged based on when a user clicks on the ad. PPC operates on a bidding system where you place bids on keywords relevant to your business. If your bid wins, you pay a set fee each time someone clicks…
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Email marketing has found a pitch within PR and marketing strategies as more professionalise recognise its potency as a communications tool. Through consistent and compelling campaigns, businesses and individuals alike are able to capture the attention of their audience and keep them engaged in the long term. In order to reach this point, email senders must ensure…
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Since its launch two years ago, ChatGPT has dramatically reshaped the way we communicate, bringing artificial intelligence (AI) into the heart of all our personal and professional interactions. Thanks to its ability for generating sophisticated, human-like responses in seconds, there are many businesses that have looked to ChatGPT to manage their customer service, content creation,…
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What is PageSpeed Insight? Google’s PageSpeed Insights (PSI) is a free tool that evaluates the performance of your web pages on both mobile and desktop devices. It provides key metrics like Core Web Vitals, to help gauge the overall quality of the user experience. Your PSI score is split into mobile and desktop, as well…
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Social media is a key component of Public Relations (PR) and marketing campaigns, contributing to the fabrication of online and offline relationships. An online presence is just one of the ways to ensure your business is increasing its brand visibility and hitting those media targets. Using social media as a way of connecting with audiences…
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