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Marketing teams are under more pressure than ever to justify their spending. Recent industry data shows that 78% of B2B CMOs report that proving marketing return on investment has become far more important over the last two years. Businesses want clear evidence that their advertising budgets are driving actual revenue, rather than just generating futile…
Search habits are undergoing a huge transformation. Instead of typing brief queries into a search bar and scrolling through pages of blue links, consumers are asking more specific questions and receiving fully formed answers as a result. Tools like ChatGPT, Perplexity, and Google Gemini are intercepting traditional search journeys, synthesising information from across the web…
The short answer is yes. But let’s dig into why they matter and what you should be doing to achieve as many authentic reviews as you can. A few years ago, many of us believed word-of-mouth recommendations from close friends or family carried far more weight than the opinions of strangers on the internet. And whilst that’s still partly true, we were missing the bigger picture. When someone is researching a service…
The advent of Large Language Models (LLMs) has been transformative for many people’s work, allowing for sharp lateral thinking across multiple topics, but… can you trust responses that have been eloquently written, with the utmost confidence, are indeed, correct? Trusting the ‘close-enough’? The confidence illusion, whereby confidence is mistaken for competence is often considered in the workplace, but rarely is this same scrutiny cast over…
Search engines don’t just operate on the basis of keyword matching. Google’s algorithms evaluate how users interact with your website, factoring experience quality into rankings – as well as traditional SEO elements. If visitors struggle to navigate your site, find information, or wait endlessly for pages to load, this doesn’t just disengage potential customers, but…
“If you confuse, you lose.” It’s one of those lines that sounds almost too simple, until you visit a website that manages to say very little across six pages of copy, and then you get it. Words are everywhere in business. On your website, your press releases, your LinkedIn page, your email newsletters, your pitches. And yet, for all the time organisations spend agonising…
It is a common misconception that in a digital-first environment, traditional media relations have lost its edge. With the ability to publish directly to LinkedIn or a company blog, many businesses question the need to court journalists or pitch to trade publications. However, for Business-to-Business (B2B) organisations, media relations remain a critical strategic asset. Unlike…
As we look toward the rest of 2026, businesses are facing a unique set of challenges. Search engines are behaving differently due to AI and its overviews, audiences are demanding more authentic connections, and the line between public relations and digital marketing has all but vanished. Navigating this alone is a risk to your business’s…
Gratitude isn’t something we talk about much in PR. We’re far too busy chasing deadlines, managing crises, pitching stories, and trying to keep up with whatever algorithm change has just upended our carefully laid plans. But as we head into the final stretch of 2025, I’ve found myself pausing more than usual to reflect on…
There’s a particular kind of dread that settles over communications teams in December. It’s not the usual workplace panic about deadlines or budgets. It’s something more visceral. Because whilst the rest of the world is winding down, sipping mulled wine and debating whether to put the tree up before or after the first, PR professionals…