Blog
At WorkPR, we have never believed in stopping at ‘good enough’. Once we understand a client’s story, who they are, what they stand for and how they want to be perceived by the audience that matters to them, we take it personally. We don’t just write their press releases, create content for their website, newsletters…
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Its spooky season! The nights have gotten longer; the cold is rolling in and its nearly Halloween! To celebrate at WorkPR we* are highlighting our favourite spooky season film and TV shows that get us in that trick or treat mood. *(Except Eve who very much is a Christmas film person, not a Halloween one)…
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Every business likes to think it’s prepared. There’s a budget spreadsheet for every quarter, a strategy for every launch, a timeline for every campaign. But when crisis hits, the phones start ringing, or the inbox fills with media requests, the air in the office can quickly thicken with a quiet panic, and all the tidy…
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Your partners have just made three lateral hires important for growth. They expect announcements and they expect coverage. Of course, they expect it to just happen without necessarily considering the planning in advance. Meanwhile, your marketing team is already managing pitches, events, directory entries, content calendars and a CRM system that nobody uses properly. So…
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Over the past twenty years in PR, I’ve seen more “revolutions” than I can count. Email was going to kill the press release. Social media was going to finish off journalism. Influencers were apparently going to make us all redundant. And yet, here we are. Each time, PR hasn’t died. It’s simply adapted, grown and,…
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Once you have a compelling story, meaningful quotes, and your announcement is genuinely newsworthy, it would be a waste to lose it in the rush of other online content. This is where Search Engine Optimisation (SEO) becomes the lift off every PR professional needs, especially when it’s treated as a fully-fledged strategy rather than an…
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Web accessibility and search engine optimisation might seem like different things, but they’re powerful allies working towards the same goal: creating websites that everyone can use and understand. When you make your site more accessible, you’re simultaneously improving its SEO performance and the data backs this up. Recent research by Semrush analysed 10,000 websites found…
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Every pound spent on Google Ads should contribute to meaningful results. Yet many marketers watch their budgets drain away on irrelevant clicks that never convert. The potential solution? Mastering the art of negative keywords. Negative keywords are your secret weapon for preventing ads from appearing in irrelevant searches. When used strategically, they transform wasteful campaigns…
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It’s no secret that the decline of X (formerly Twitter) is real and has been happening for a fair few years. Not just because of the controversy around the founder and its now uses, but because new platforms are reshaping the way brands and individuals connect, and more traditional media are struggling to keep up…
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Let’s get one thing straight – good communication doesn’t happen by accident. Yes, sometimes the right message lands in the right place at the right time. But more often than not, what looks effortless is actually the result of careful planning, and a solid strategy working quietly behind the scenes. As someone who’s spent two…
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