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The advent of Large Language Models (LLMs) has been transformative for many people’s work, allowing for sharp lateral thinking across multiple topics, but… can you trust responses that have been eloquently written, with the utmost confidence, are indeed, correct? Trusting the ‘close-enough’? The confidence illusion, whereby confidence is mistaken for competence is often considered in the workplace, but rarely is this same scrutiny cast over…
Search engines don’t just operate on the basis of keyword matching. Google’s algorithms evaluate how users interact with your website, factoring experience quality into rankings – as well as traditional SEO elements. If visitors struggle to navigate your site, find information, or wait endlessly for pages to load, this doesn’t just disengage potential customers, but…
“If you confuse, you lose.” It’s one of those lines that sounds almost too simple, until you visit a website that manages to say very little across six pages of copy, and then you get it. Words are everywhere in business. On your website, your press releases, your LinkedIn page, your email newsletters, your pitches. And yet, for all the time organisations spend agonising…
It is a common misconception that in a digital-first environment, traditional media relations have lost its edge. With the ability to publish directly to LinkedIn or a company blog, many businesses question the need to court journalists or pitch to trade publications. However, for Business-to-Business (B2B) organisations, media relations remain a critical strategic asset. Unlike…
As we look toward the rest of 2026, businesses are facing a unique set of challenges. Search engines are behaving differently due to AI and its overviews, audiences are demanding more authentic connections, and the line between public relations and digital marketing has all but vanished. Navigating this alone is a risk to your business’s…
Gratitude isn’t something we talk about much in PR. We’re far too busy chasing deadlines, managing crises, pitching stories, and trying to keep up with whatever algorithm change has just upended our carefully laid plans. But as we head into the final stretch of 2025, I’ve found myself pausing more than usual to reflect on…
There’s a particular kind of dread that settles over communications teams in December. It’s not the usual workplace panic about deadlines or budgets. It’s something more visceral. Because whilst the rest of the world is winding down, sipping mulled wine and debating whether to put the tree up before or after the first, PR professionals…
The way we search the web has fundamentally changed. Gone are the days when we would simply type a disjointed string of keywords into a search bar and hope for the best. We have moved from “best running shoes London” to asking complex, conversational questions like, “What are the best running shoes for flat…
Ask any SEO a question and you’ll probably hear the same two words: “It depends.” I could be talking about keyword intent or explaining why SEO doesn’t magically create “free traffic”, but no matter the topic, the answer usually comes back to those two little words. How long will it take to rank in position…
Social media specialists, or anyone with a social media account for professional use, are likely to have experienced this. You spend hours crafting an impactful message, choosing the right image, double checking there are no typos unlinking your hashtags. You set it to go live next Thursday at 11:00am, tick it off your to-do list,…