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Gratitude isn’t something we talk about much in PR. We’re far too busy chasing deadlines, managing crises, pitching stories, and trying to keep up with whatever algorithm change has just upended our carefully laid plans. But as we head into the final stretch of 2025, I’ve found myself pausing more than usual to reflect on…
There’s a particular kind of dread that settles over communications teams in December. It’s not the usual workplace panic about deadlines or budgets. It’s something more visceral. Because whilst the rest of the world is winding down, sipping mulled wine and debating whether to put the tree up before or after the first, PR professionals…
The way we search the web has fundamentally changed. Gone are the days when we would simply type a disjointed string of keywords into a search bar and hope for the best. We have moved from “best running shoes London” to asking complex, conversational questions like, “What are the best running shoes for flat…
Ask any SEO a question and you’ll probably hear the same two words: “It depends.” I could be talking about keyword intent or explaining why SEO doesn’t magically create “free traffic”, but no matter the topic, the answer usually comes back to those two little words. How long will it take to rank in position…
Social media specialists, or anyone with a social media account for professional use, are likely to have experienced this. You spend hours crafting an impactful message, choosing the right image, double checking there are no typos unlinking your hashtags. You set it to go live next Thursday at 11:00am, tick it off your to-do list,…
After a decade of clean lines and calm compositions, designers are turning the volume back up. The age of minimalism in design is coming to a close and it’s time to say goodbye to sans-serif fonts, flat designs, limited colour palettes and lots of negative space. Minimalism was most visible in a wave of rebranded…
Keywords form the foundation of successful digital marketing campaigns. Whether you’re investing in pay-per-click advertising or building long-term SEO visibility, choosing the right keywords determines who sees your content and when they see it. Many businesses make the mistake of selecting keywords based on what they think customers search for, rather than what they actually…
Part Two: Why Law Firms Face Higher Stakes In part one of this article, we looked at how consistent media relations and authoritative backlinks influence not only Google search results but also every AI assistant, as they become increasingly important in how clients discover law firms. In this second part, we look at practical steps…
Part One: Media relations and authoritative backlinks now influence not just Google, but ChatGPT, Claude, Perplexity and AI assistants, which is changing how clients discover you The way people find law firms to help them address the challenges they face in life and at work is changing dramatically. While Google still commands 89-90% of search…
Web design trends aren’t just about looking good to the user, it’s about creating immersive experiences, that shape your brands personality and stop endless scrolling, instigating further engagement. Some of the key strategies to modern web design in 2025 include: A move from minimal to maximalist expression – though there are those that avoid conforming…