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On the fourth day of Christmas, my true love gave to me, four calling birds… Which might well be a wondrous gift to receive from my beloved, if only I knew what ‘calling birds’ were? The four calling birds element of ‘The Twelve Days of Christmas’ has seen many changes since the song was published…
On a cold winter’s night, deep in the woodlands and farm hills of the South of France there was a young farmer called Raphael. He spent his days working on his father’s farm that was left to him a year ago after his passing. In the farm there were four fields, each containing some of…
On the 2nd day of Christmas, my true love sent to me two turtle doves. Sadly, I didn’t get them until 17th January thanks to DPD’s terrible delivery service, but while I was waiting, I wrote this little poem to explain how the winged wonders got their peculiar name. Turtle doves are not so called…
In our work this year we have been tasked with drafting content on a diverse range of topics, covering everything from wind load analysis and proprietary estoppel to password security and psychometric assessments. Our clients all tend to lean towards legal services, engineering, technology and finance, all serious subjects, with little room for creative writing,…
It only seems a few years since I was reading a lot of expert insight explaining how digital marketing would see off the old-fashioned medium of print, which coincided with the decline of printed newspaper circulation. However, here we are at the end of 2019 and still the trade and consumer magazines we try hard…
No matter your line of business, Christmas is most likely your busiest time of year – if not due to an increased demand on your products of services, then because you’re having to tie up loose ends and plan for the following year. However, the festive season offers many opportunities for businesses to promote their…
Since today is Halloween, the office has been discussing classic horror films and TV shows that we find scary. We thought, to celebrate the season of scare, we’d share the things that terrified us when we were younger. So, take up your position behind the sofa and read on… if you’re brave enough! What make…
Social media is the biggest player in the modern marketing arena, with almost every brand and business having one or more social media profiles. However, organic reach across social media channels is continuing to decline. Organic reach on the downfall means it’s becoming harder to reach new audiences on social media as most of your…
October is upon us which, as a lover of words, can only mean one thing… National Poetry Day! Around this time each year, a celebration of poetry takes place UK-wide with a different theme being explored across a variety of activities, offering people in schools, libraries, bookshops and hospitals the chance to enjoy, discover and…
Influencers aren’t just for B2C businesses – B2B influencer marketing is huge and continues to grow, with many publications and blogs online calling B2B influencer marketing more important than B2C. Let’s start by looking at the name. You make think influencers are a new wave of celebrity that started a few years ago for the…