Blog
What is interactive content? Interactive content represents digital material that actively engages users by requiring their participation and direct input. Unlike traditional passive content, it encourages real-time interaction through dynamic media, capturing users focus for a greater amount of time in comparison. On average, interactive content leads to a 100% increase on online conversions, this…
In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…
With the festive season now thoroughly upon us, we in the world of communications have been presented with our annual opportunity to help our clients to truly connect with their target audiences on a far more authentic and emotional level. With the magic of Christmas fostering feelings of nostalgia, generosity, and togetherness, now is the…
It’s the season of joy, giving and merriment and here at WorkPR we love a Christmas advert or two! With campaigns often running from early November, Christmas advertising is getting more creative, and often more emotional, to try and get your hard-earned money. So, lets count down the 12 best Christmas advertising campaigns. 1. Sainsburys…
Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…
Introduction to Web Accessibility When designing and developing a website, accessibility is an important consideration that can often become an afterthought. The latest data from gov.uk family resource survey shows that on average nearly a quarter of working people have some form of disability. Meaning, following website accessibility guidelines is more important than ever for businesses…
What is SERP in SEO SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients. Why…
Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
Why should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
What is PPC? PPC – Pay Per Click- is a form of advertising where you are charged based on when a user clicks on the ad. PPC operates on a bidding system where you place bids on keywords relevant to your business. If your bid wins, you pay a set fee each time someone clicks…