As a leading law firm, it is absolutely critical that you consistently utilise legal content to demonstrate the extensive legal knowledge and expertise your team possesses. Ultimately, you will find it much easier to attract new clients if your audience is impressed by your understanding of the legal landscape.
Whether that be through legal blogs, newsletters, brochures or magazines, there are many effective ways for law firms to share their expertise and advice. Having supported legal teams for over twenty years, WorkPR has a comprehensive understanding of the various industry specialties, allowing us to confidently create content that focuses on contentious or topical issues.
The overreaching objective of legal content is to enhance awareness, promote expertise and secure new business. For this reason, we work alongside legal teams to develop a comprehensive marketing strategy that combines copywriting with other important components, such as Public Relations and SEO.
As a full-service, in-house marketing agency, WorkPR has specialists in all areas and departments, from social media and digital marketing through to web and graphic design. If your law firm requires support with legal content, then get in touch to explore the key benefits of working with us.
“WorkPR are very easy to work with, as they help us create consistent and insightful content that is published through blogs and on social media – I have no hesitation in recommending their services.”
Jason Betteridge, Circyl
Our legal content services includes:
Blogs
The cornerstone of any insightful and up-to-date website. Our experienced legal writers will take the time to research potential topics, before creating engaging in-depth blogs that have been search engine optimised. This gives your law firm an opportunity to demonstrate its expertise by commenting on topical issues.
Newsletters
Legal content also covers internal communications. Whilst it is important to promote your services to potential clients, internal newsletters are an effective way to keep colleagues informed of any industry developments or changes within the business. Not only do we write the copy for these newsletters, but we design and print the physical versions too.
Brochures
To comprehensively outline the legal services your firm provides, brochures can be an effective way of ensuring all the necessary details are included, giving potential clients a physical document they can peruse in their own time. Like newsletters, our experienced legal copywriters will research and create the content, before our design team handles the creation of the physical brochure.
Magazines
Legal magazines are extremely useful when it comes to showcasing your knowledge and expertise across a wide range of specialties. Through a careful combination of feature-length articles, press releases, insightful interviews and other legal columns and stories, these magazines give law firms an opportunity to demonstrate their experience, which helps attract new clients.
Website
Aside from blogs, our legal content team also creates other important website copy, including news releases, case studies and page information. Designed to educate and inform, legal news releases and case studies are a great way to show potential customers that you aware of the latest industry developments.
Keyword research
We use professional software to identify widely searched terms that your target audience are using to find the legal services you provide. We then use these search terms to inform the creative process, producing documents that increase the likelihood of your services appearing on the first Google search page.
Why choose our Legal content services?
Expertise on the legal industry and its target audience
Our legal content team has over twenty years’ experience writing engaging content for law firms, helping them enhance their brand awareness on both a regional and national level.
Finger on the pulse
Our team of legal content creators are in tune with the latest industry developments and national news coverage, so they can spot opportunities for clients to offer legal comment and advice on topical issues.
Bespoke packages to suit your needs and budget
Our legal content packages can be tailored to meet your firm’s unique needs and requirements. We will work with you to deliver a bespoke package that suits your firm.
A wide range of in-house and external expertise
Our trusted network of writers, website designers and video editors will ensure legal teams receive comprehensive support, that will ultimately help them secure new business.
Data driven SEO approach to achieve the results you need
Our team has extensive expertise using site analytic and SEO tracking tools, and can optimise website copy to ensure that you rank higher in Google search engine results.
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Get a free consultation and find out how Legal Copywriting can benefit your law firm