Question 1

How much do your Legal Copywriting services cost?

Accepted Answer

At WorkPR, we do not believe in restrictive, tiered packages that offer you less of what you need or that alienate small law firms with high marketing agency fees.

We understand that times are tough for businesses right now, and that marketing and Legal Copywriting services can be costly for small law firms or freelance solicitors. Our Legal Copywriting fees are determined by how much support your firm needs and what your budget allows, which is why our first consultation will include a free report, so that you get a better understanding of the work that is required. Our approach has always been to find ways we can work with you, rather than driving up our costs to push you away.

Question 2

What is Legal Copywriting?

Accepted Answer

Legal Copywriting or legal content writing is a marketing discipline that involves the creation of various types of copy for the purpose of enhancing brand awareness. This includes blogs, case studies, articles, magazines, brochures and flyers – anything that involves using words to promote key business messages.

All of this copy is written in an engaging way, with the client’s perspective in mind, so that it resonates with readers and attracts new customers.

Question 3

Why do lawyers need blogs?

Accepted Answer

Lawyers need optimised blogs for a number of important reasons. Firstly, they provide firms with an opportunity to promote their services by commenting on a variety of topics and issues. If a high-

profile legal incident has occurred, then audiences will expect leading law firms to be in tune with this. Blogs are an effective way to offer comment, as you control the words, the messages and the speed in which it’s delivered.

Not only this, but blogs that have been search engine optimised will help the firm’s website rank higher during Google searches, which then generates further exposure.

Question 4

Can you really write all of our blogs and legal content for us?

Accepted Answer

The short answer is yes. With over 20 years’ industry experience, we have worked with law firms of all sizes, so we understand what content works and how best to deliver it. From 30-page magazines to 500-word press releases, our experienced Legal Copywriting team is well equipped to assist on a wide range of tasks.

Question 5

What makes WorkPR different from other Legal Copywriting agencies?

Accepted Answer

As an agency, we have a genuine specialism in Legal Copywriting, combining our 20+ years’ experience delivering PR services and content for the legal industry, with our wider understanding of the marketing landscape and how the various disciplines work together.

You can be assured that when you work with us, you are working with an agency that not only understands Legal Copywriting, but knows what content works for different audiences.

Our experienced team of legal copywriters can confidently create different types of engaging copy, whilst ensuring the key messages of the firm are highlighted throughout.

Question 6

What can legal content and blogs achieve for my law firm?

Accepted Answer

A steady stream of engaging legal content can deliver a number of important benefits for your firm. For one, your audience will look to you for advice and guidance on legal issues, so it is important that you offer this through blogs, articles and other legal content, especially if you pride yourself on being an industry leader.

Over time, Legal Copywriting will enhance the brand awareness of your firm and ultimately attract new clients. However, consistency is the key to success, and this is where most of our clients need help, as they lack the capacity to create legal content regularly, which then negatively impacts the effectiveness of ongoing marketing activities.

Question 7

Can you help us generate ideas for blog topics?

Accepted Answer

Of course. Our experience of delivering legal blogs for other law firms has given us an insight into the legal issues most people and businesses commonly experience. This first-hand experience combined with our awareness of industry news and developments allows us to offer suggestions for your approval.

Question 8

What is your process for creating blogs?

Accepted Answer

Whilst the process may vary depending on how a blog idea has come about, the fundamentals of creating an engaging legal blog are very much the same. Once an idea has been found, either by ourselves or the client, thorough research is conducted to ensure all the necessary information and detail is included.

Throughout the writing process, our legal copywriters always keep the client’s key messages at the front and centre of their minds, creating an insightful piece that audiences feel compelled to read, whilst promoting the services of the firm.

Once drafted, the client has an opportunity to read and review the blog, at which point they can offer suggestions or amends they’d like to make before the copy is uploaded to the website and promoted via social media channels.

Question 9

Does your agency also offer SEO services?

Accepted Answer

Yes it does. We have a team of SEO specialists that are dedicated to helping law firms rank higher in Google searches, through the delivery of optimised website content. To find out more about our SEO services click here.

Question 10

Can you upload and publish blogs onto our website for us?

Accepted Answer

Yes, we can offer this as an additional service, providing you are happy to give us access to the back end of your website, so we can upload blogs once they have been approved.

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