strategy
Gratitude isn’t something we talk about much in PR. We’re far too busy chasing deadlines, managing crises, pitching stories, and trying to keep up with whatever algorithm change has just upended our carefully laid plans. But as we head into the final stretch of 2025, I’ve found myself pausing more than usual to reflect on…
There’s a particular kind of dread that settles over communications teams in December. It’s not the usual workplace panic about deadlines or budgets. It’s something more visceral. Because whilst the rest of the world is winding down, sipping mulled wine and debating whether to put the tree up before or after the first, PR professionals…
The way we search the web has fundamentally changed. Gone are the days when we would simply type a disjointed string of keywords into a search bar and hope for the best. We have moved from “best running shoes London” to asking complex, conversational questions like, “What are the best running shoes for flat…
Ask any SEO a question and you’ll probably hear the same two words: “It depends.” I could be talking about keyword intent or explaining why SEO doesn’t magically create “free traffic”, but no matter the topic, the answer usually comes back to those two little words. How long will it take to rank in position…
Keywords form the foundation of successful digital marketing campaigns. Whether you’re investing in pay-per-click advertising or building long-term SEO visibility, choosing the right keywords determines who sees your content and when they see it. Many businesses make the mistake of selecting keywords based on what they think customers search for, rather than what they actually…
Part Two: Why Law Firms Face Higher Stakes In part one of this article, we looked at how consistent media relations and authoritative backlinks influence not only Google search results but also every AI assistant, as they become increasingly important in how clients discover law firms. In this second part, we look at practical steps…
Part One: Media relations and authoritative backlinks now influence not just Google, but ChatGPT, Claude, Perplexity and AI assistants, which is changing how clients discover you The way people find law firms to help them address the challenges they face in life and at work is changing dramatically. While Google still commands 89-90% of search…
SEO and PPC are often treated as separate, competing channels. Some marketing teams favour the long-term, sustainable growth of SEO, while others prefer the immediate, targeted traffic from PPC. But what if you could combine them? When used together, SEO and PPC can amplify each other’s strengths, creating a strategy that is far more powerful…
At WorkPR, we have never believed in stopping at ‘good enough’. Once we understand a client’s story, who they are, what they stand for and how they want to be perceived by the audience that matters to them, we take it personally. We don’t just write their press releases, create content for their website, newsletters…
Every business likes to think it’s prepared. There’s a budget spreadsheet for every quarter, a strategy for every launch, a timeline for every campaign. But when crisis hits, the phones start ringing, or the inbox fills with media requests, the air in the office can quickly thicken with a quiet panic, and all the tidy…