strategy
When it comes to effectively marketing your business, branding and public relations are two of the most important considerations, with both playing a key role in enhancing your public image, and ultimately, driving sales. Whilst branding relates to the image of your business in terms of it being recognisable and memorable amongst target audiences, public…
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Why SEO Fails If you are sitting and wondering why your SEO strategy isn’t taking off as you planned, you aren’t alone, with 260 people searching for ‘why SEO fails’ each month. Continue reading to find out more about SEO and why your efforts may not be helping your rankings. What is an SEO strategy??…
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Public relations (PR) campaigns serve as a potent tool within businesses’ marketing strategies. When strategically deployed, a PR campaign can elevate brand visibility and inspire consumer action. Comprehensive knowledge of PR campaign dynamics and their strategic application is vital for capturing a broad audience effectively. But in the last decade or so, the scope of…
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Climbing its way to the world’s second-favourite social media platform for 16–64-year-olds, Instagram has become one of the most powerful marketing tools for businesses looking to build their online presence and brand visibility. Tapping into both new and old features, the platform takes a visual-centric approach to product and service offerings, from standalone posts to…
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In part 1 of things to consider for your SEO strategy in 2024 we looked deeper into keyword research, analysing search engine results, local SEO and content. Structure We talked about content in part 1, now we need to think about the structure of your site. Do your website URLs make sense? Are pages easy…
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In an ultra-competitive digital landscape, having a solid SEO (search engine optimisation) strategy is essential for improving the visibility of your website and its ranking on search engines. An effective SEO strategy not only increases organic traffic, but also enhances user experience, leading to higher engagement and conversion rates. By integrating a variety of techniques…
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The distinction between PR and marketing was quite clear but nowadays they often work together in unison.
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