strategy
Web accessibility and search engine optimisation might seem like different things, but they’re powerful allies working towards the same goal: creating websites that everyone can use and understand. When you make your site more accessible, you’re simultaneously improving its SEO performance and the data backs this up. Recent research by Semrush analysed 10,000 websites found…
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Every pound spent on Google Ads should contribute to meaningful results. Yet many marketers watch their budgets drain away on irrelevant clicks that never convert. The potential solution? Mastering the art of negative keywords. Negative keywords are your secret weapon for preventing ads from appearing in irrelevant searches. When used strategically, they transform wasteful campaigns…
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Let’s get one thing straight – good communication doesn’t happen by accident. Yes, sometimes the right message lands in the right place at the right time. But more often than not, what looks effortless is actually the result of careful planning, and a solid strategy working quietly behind the scenes. As someone who’s spent two…
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The world of marketing is packed with acronyms and abbreviations that can leave your head spinning trying to decode them all. Whether you’re a seasoned marketer in need of a quick refresher or a newcomer feeling overwhelmed by the jargon – don’t worry, WorkPR has got you covered! In this blog, we list the most…
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Small business owners often struggle with Google Ads because they let campaigns run on autopilot. The result? Wasted ad spend and disappointing returns. While being visible at the top of Google search results is essential for businesses serious about their marketing, getting results without destroying your profitability requires smart optimisation. These 5 Google Ads tips…
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LinkedIn marketers and social media strategists are expected to understand the intricacies and best practices of LinkedIn, but this isn’t a straightforward process with the contrasting opinions and research out there. Should we include links in our posts – or will LinkedIn penalise us for it? This is one of the platform’s most common discussion…
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Our clients often face the challenge: how do you create website content that ranks well on Google yet appeals to real people? Too often, content is written either for algorithms, stuffed with keywords, or it’s written for people – engaging and clear, but not easily discovered in the Search Engine Results Pages (SERPs). By working…
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I’m of the age where I remember when PR was a game of telephone calls, media lists printed from Excel, and physically mailing out press kits that we’d spent hours perfecting – each folder meticulously filled, every headline chosen with care. There was something wonderfully tactile about the whole process, a sense of craftsmanship. Fast…
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Likes, comments are shares are a snippet of what social media is about – its real purpose is to build a connection between your brand and consumers through consistent and engaging messages. It has become a marketing tool that brings indispensable benefits to businesses on a local, national and global scale, without losing the personal…
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We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…
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