strategy
In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…
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With the festive season now thoroughly upon us, we in the world of communications have been presented with our annual opportunity to help our clients to truly connect with their target audiences on a far more authentic and emotional level. With the magic of Christmas fostering feelings of nostalgia, generosity, and togetherness, now is the…
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Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…
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What is SERP in SEO SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients. Why…
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Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
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Why should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
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Email marketing has found a pitch within PR and marketing strategies as more professionalise recognise its potency as a communications tool. Through consistent and compelling campaigns, businesses and individuals alike are able to capture the attention of their audience and keep them engaged in the long term. In order to reach this point, email senders must ensure…
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What is PageSpeed Insight? Google’s PageSpeed Insights (PSI) is a free tool that evaluates the performance of your web pages on both mobile and desktop devices. It provides key metrics like Core Web Vitals, to help gauge the overall quality of the user experience. Your PSI score is split into mobile and desktop, as well…
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Social media is a key component of Public Relations (PR) and marketing campaigns, contributing to the fabrication of online and offline relationships. An online presence is just one of the ways to ensure your business is increasing its brand visibility and hitting those media targets. Using social media as a way of connecting with audiences…
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One of the best ways for businesses to communicate with customers is through email. In person sales are no longer enough on their own, and businesses need to extend their promotions beyond time of purchase. This can explain the rapid rise of email marketing, standing as one of most effective ways to provide ongoing updates,…
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