strategy

The art of Media Relations: Why it still matters in a digital-first world

By Eve / 7th April 2025 / Comments Off on The art of Media Relations: Why it still matters in a digital-first world

I’m of the age where I remember when PR was a game of telephone calls, media lists printed from Excel, and physically mailing out press kits that we’d spent hours perfecting – each folder meticulously filled, every headline chosen with care. There was something wonderfully tactile about the whole process, a sense of craftsmanship. Fast…

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The benefits of social media marketing 

By Fran Stevens / 23rd February 2025 / Comments Off on The benefits of social media marketing 

Likes, comments are shares are a snippet of what social media is about – its real purpose is to build a connection between your brand and consumers through consistent and engaging messages.  It has become a marketing tool that brings indispensable benefits to businesses on a local, national and global scale, without losing the personal…

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Low Cost SEO for Small Businesses – Do It Yourself SEO Tips

By Jess Warby / 13th February 2025 / Comments Off on Low Cost SEO for Small Businesses – Do It Yourself SEO Tips

We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…

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Why is good content vital for your brand?

By Jess Warby / 7th January 2025 / Comments Off on Why is good content vital for your brand?

In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…

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Channelling Christmas cheer through effective PR

By Eve / 10th December 2024 / Comments Off on Channelling Christmas cheer through effective PR

With the festive season now thoroughly upon us, we in the world of communications have been presented with our annual opportunity to help our clients to truly connect with their target audiences on a far more authentic and emotional level.   With the magic of Christmas fostering feelings of nostalgia, generosity, and togetherness, now is the…

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It’s the perfect time to sort out your social media calendar

By Fran Stevens / 26th November 2024 / Comments Off on It’s the perfect time to sort out your social media calendar

Social media is no longer optional for businesses. The reliance we have on mobile phones, tablets and desktops has made company social media a typical first stop for customers and prospects. Making in-person visits and dialling numbers no longer feel necessary when businesses latest pursuits and product purchasing can be accessed via their socials. Acting…

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Explaining the SERPs

By Jess Warby / 14th November 2024 / Comments Off on Explaining the SERPs

What is SERP in SEO  SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients.   Why…

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Utilising data to bring PR to life – Part 2

By Eve / 7th November 2024 / Comments Off on Utilising data to bring PR to life – Part 2

Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…

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Utilising data to bring PR to life – Part 1

By Eve / 1st November 2024 / Comments Off on Utilising data to bring PR to life – Part 1

Why should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…

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How to get your email opened and engaged with

By Fran Stevens / 8th October 2024 / Comments Off on How to get your email opened and engaged with

Email marketing has found a pitch within PR and marketing strategies as more professionalise recognise its potency as a communications tool. Through consistent and compelling campaigns, businesses and individuals alike are able to capture the attention of their audience and keep them engaged in the long term.   In order to reach this point, email senders must ensure…

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