Digital public relations

We specialise in developing and carrying out digital PR strategies to help businesses secure the coverage and backlinks they need to grow brand awareness, boost reputation and improve SEO performance.

Row concave Shape Decorative svg added to top

Backlinks are links used in the copy on third-party websites that clicks directly to a business’ website.

They are important to SEO as they effectively tell the search engine algorithm that your website is authoritative and trustworthy, so the more backlinks a website has, the more likely it will appear higher on rankings for highly searched queries. If you want your website to be found more easily through a search engine, digital PR will help. It works similarly to a traditional news release, however, the benefit here is that is not only searchable but sharable too, vastly increasing the potential audience reach.

Stories headed with survey and study results are effective for making headlines, getting wider coverage, and distinguishing your brand as a ‘knowledge leader’. We can lead market research polls for you - from drafting participant questions to analysing the data and generating multiple story angles – to produce eye-opening statistics that helps to create a buzz around your law firm.

Illustration_copywriting

“WorkPR are very easy to work with, as they help us create consistent and insightful content that is published through blogs and on social media – I have no hesitation in recommending their services.”

Jason Betteridge, Circyl

Preparing your end-of-year social media schedule

By Jess Warby | 3rd November 2026

The final stretch of the year is upon us, and these next two months are among the busiest on social media. Feeds fill up with festive content, and attention is split as people start to wind down for the break. This is where brands either disappear until January or post about everything at once, and…

Get in touch

Get a free consultation and find out how Legal Copywriting can benefit your law firm

Please enter your name.
Please enter a valid email address.
Please type your message.