Backlinks are links used in the copy on third-party websites that clicks directly to a business’ website.
They are important to SEO as they effectively tell the search engine algorithm that your website is authoritative and trustworthy, so the more backlinks a website has, the more likely it will appear higher on rankings for highly searched queries. If you want your website to be found more easily through a search engine, digital PR will help. It works similarly to a traditional news release, however, the benefit here is that is not only searchable but sharable too, vastly increasing the potential audience reach.
Stories headed with survey and study results are effective for making headlines, getting wider coverage, and distinguishing your brand as a ‘knowledge leader’. We can lead market research polls for you - from drafting participant questions to analysing the data and generating multiple story angles – to produce eye-opening statistics that helps to create a buzz around your law firm.
“WorkPR are very easy to work with, as they help us create consistent and insightful content that is published through blogs and on social media – I have no hesitation in recommending their services.”
Jason Betteridge, Circyl
Earned media is the coverage, mentions and endorsements your brand receives without paying for placement or controlling the message. A journalist writing about your product launch, a customer leaves a glowing review or a creator recommending your service without a sponsorship deal are all examples of earned media at work. It remains of the most valuable assets in any marketing strategy. What counts as earned media? Earned media refers to any organic…
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