SEO
As we waved goodbye to the summer in a very warm September, we’ve been thrust into spooky season with foggy mornings and, of course, rain. October is a personal favourite of mine, not cold enough for a big coat, yet lots of scary surprises await. When we aren’t binge watching our Halloween favourites, we are…
EEAT has shaped SEO strategy for years. Google’s framework (Experience, Expertise, Authoritativeness, Trustworthiness) gave marketers a clear set of steps to optimise, and it worked for some time. Rank well on Google, get found by customers. It sounds simple enough. But search behaviour has shifted significantly. Customers now discover brands through ChatGPT, TikTok, Google Maps, and AI Overviews, often without typing a query into…
Slow websites are quick losers of visitors. That’s not an exaggeration, research by Google found 53% of mobile users will abandon a page that takes longer than 3 seconds to load. That’s more than half your potential audience gone before they’ve seen anything on your page. Page speed and page size are two of the…
There’s been a lot of talk about AI getting things wrong. They call these hallucinations, where an AI system presents information that is wrong or made up. It’s only recently that the legal question of who bears responsibility for those false statements was answered. This June, a German court made a landmark ruling that could…
When someone searches for a local business on Google, three listings appear at the top of the page which sit just above the organic results. This is the Google 3-pack – prime real estate for any business hoping to attract nearby customers. If you run a local business, securing a spot in the 3-pack can…
Artificial intelligence has huge economic potential, with a projected market value of $407 billion by 2027. For PR and marketing professionals, this technology is already changing our processes. However, widespread adoption introduces severe risks, including deepfakes, job displacement and critical security breaches that can damage a brand’s reputation overnight. AI tools are transforming how we work…
There’s been a buzz about SEO, GEO, AEO and whatever other search/AI abbreviation you can think of for a while now. Every few years it’s something new. And here’s the thing – over 50% of all website traffic comes from organic search. It would be insane not to focus on getting more organic search traffic…
Search habits are undergoing a huge transformation. Instead of typing brief queries into a search bar and scrolling through pages of blue links, consumers are asking more specific questions and receiving fully formed answers as a result. Tools like ChatGPT, Perplexity, and Google Gemini are intercepting traditional search journeys, synthesising information from across the web…
Search engines don’t just operate on the basis of keyword matching. Google’s algorithms evaluate how users interact with your website, factoring experience quality into rankings – as well as traditional SEO elements. If visitors struggle to navigate your site, find information, or wait endlessly for pages to load, this doesn’t just disengage potential customers, but…
The way we search the web has fundamentally changed. Gone are the days when we would simply type a disjointed string of keywords into a search bar and hope for the best. We have moved from “best running shoes London” to asking complex, conversational questions like, “What are the best running shoes for flat…