SEO
Our clients often face the challenge: how do you create website content that ranks well on Google yet appeals to real people? Too often, content is written either for algorithms, stuffed with keywords, or it’s written for people – engaging and clear, but not easily discovered in the Search Engine Results Pages (SERPs). By working…
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Google Business Profile, or Google My Business as it was formerly known, is one of the most important listings your company could possess. It’s usually the first thing a searcher will be shown in the Search Engine Results Page (otherwise known as the SERP) when looking for your brand online. You want the representation of…
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We know marketing can take a big chunk of your expenses as a business, and it’s hard to know which areas to invest in or which to outsource. Search Engine Optimisation, or SEO as it’s commonly known, is seen as a low-cost marketing tactic as the benefits can last longer than paid clicks methods, such…
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In a world where we are inundated with advertisements, content marketing offers a refreshing approach to connecting with audiences. It’s not about pushing products or services directly, but about providing valuable and engaging content. Content marketing allows businesses to showcase their expertise while delivering meaningful insights to their audience. In this blog, we’ll explore the…
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What is SERP in SEO SERPS or the Search Engine Results Page is a term you’ll hear a lot in the search marketing community. The SERPs often have extra features besides the standard organic link listing, and as marketers, it’s vital to understand the different features and how to utilise them for our clients. Why…
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Last week we discuss why you should be using data in your PR and gave you 5 examples of how you can utilise data in your PR campaigns. Examples of utilising data in PR campaigns PR and marketing can take many shapes, and while experience and a good grasp of market conditions can guide strategies…
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Why should you be using data in PR? Data has become a cornerstone of nearly every industry, and public relations is no exception. In today’s hyperconnected world, leveraging data isn’t just a competitive advantage -it’s a necessity. Data science and analytics have transformed traditional PR strategies, allowing professionals to craft more personalised, precise, and effective…
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What is PageSpeed Insight? Google’s PageSpeed Insights (PSI) is a free tool that evaluates the performance of your web pages on both mobile and desktop devices. It provides key metrics like Core Web Vitals, to help gauge the overall quality of the user experience. Your PSI score is split into mobile and desktop, as well…
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Why SEO Fails If you are sitting and wondering why your SEO strategy isn’t taking off as you planned, you aren’t alone, with 260 people searching for ‘why SEO fails’ each month. Continue reading to find out more about SEO and why your efforts may not be helping your rankings. What is an SEO strategy??…
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In part 1 of things to consider for your SEO strategy in 2024 we looked deeper into keyword research, analysing search engine results, local SEO and content. Structure We talked about content in part 1, now we need to think about the structure of your site. Do your website URLs make sense? Are pages easy…
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