SEO
Search habits are undergoing a huge transformation. Instead of typing brief queries into a search bar and scrolling through pages of blue links, consumers are asking more specific questions and receiving fully formed answers as a result. Tools like ChatGPT, Perplexity, and Google Gemini are intercepting traditional search journeys, synthesising information from across the web…
Search engines don’t just operate on the basis of keyword matching. Google’s algorithms evaluate how users interact with your website, factoring experience quality into rankings – as well as traditional SEO elements. If visitors struggle to navigate your site, find information, or wait endlessly for pages to load, this doesn’t just disengage potential customers, but…
The way we search the web has fundamentally changed. Gone are the days when we would simply type a disjointed string of keywords into a search bar and hope for the best. We have moved from “best running shoes London” to asking complex, conversational questions like, “What are the best running shoes for flat…
Ask any SEO a question and you’ll probably hear the same two words: “It depends.” I could be talking about keyword intent or explaining why SEO doesn’t magically create “free traffic”, but no matter the topic, the answer usually comes back to those two little words. How long will it take to rank in position…
Keywords form the foundation of successful digital marketing campaigns. Whether you’re investing in pay-per-click advertising or building long-term SEO visibility, choosing the right keywords determines who sees your content and when they see it. Many businesses make the mistake of selecting keywords based on what they think customers search for, rather than what they actually…
Part Two: Why Law Firms Face Higher Stakes In part one of this article, we looked at how consistent media relations and authoritative backlinks influence not only Google search results but also every AI assistant, as they become increasingly important in how clients discover law firms. In this second part, we look at practical steps…
Part One: Media relations and authoritative backlinks now influence not just Google, but ChatGPT, Claude, Perplexity and AI assistants, which is changing how clients discover you The way people find law firms to help them address the challenges they face in life and at work is changing dramatically. While Google still commands 89-90% of search…
SEO and PPC are often treated as separate, competing channels. Some marketing teams favour the long-term, sustainable growth of SEO, while others prefer the immediate, targeted traffic from PPC. But what if you could combine them? When used together, SEO and PPC can amplify each other’s strengths, creating a strategy that is far more powerful…
Once you have a compelling story, meaningful quotes, and your announcement is genuinely newsworthy, it would be a waste to lose it in the rush of other online content. This is where Search Engine Optimisation (SEO) becomes the lift off every PR professional needs, especially when it’s treated as a fully-fledged strategy rather than an…
Web accessibility and search engine optimisation might seem like different things, but they’re powerful allies working towards the same goal: creating websites that everyone can use and understand. When you make your site more accessible, you’re simultaneously improving its SEO performance and the data backs this up. Recent research by Semrush analysed 10,000 websites found…