SEO
What is PageSpeed Insight? Google’s PageSpeed Insights (PSI) is a free tool that evaluates the performance of your web pages on both mobile and desktop devices. It provides key metrics like Core Web Vitals, to help gauge the overall quality of the user experience. Your PSI score is split into mobile and desktop, as well…
Why SEO Fails If you are sitting and wondering why your SEO strategy isn’t taking off as you planned, you aren’t alone, with 260 people searching for ‘why SEO fails’ each month. Continue reading to find out more about SEO and why your efforts may not be helping your rankings. What is an SEO strategy??…
In part 1 of things to consider for your SEO strategy in 2024 we looked deeper into keyword research, analysing search engine results, local SEO and content. Structure We talked about content in part 1, now we need to think about the structure of your site. Do your website URLs make sense? Are pages easy…
Whilst most organisations will be familiar with traditional PR and how it can be used to enhance brand awareness or generate new business leads, digital PR is perhaps a little less understood given its relative infancy and the emergence of new trends or approaches that underpin it. Once upon a time, public relations was widely…
In an ultra-competitive digital landscape, having a solid SEO (search engine optimisation) strategy is essential for improving the visibility of your website and its ranking on search engines. An effective SEO strategy not only increases organic traffic, but also enhances user experience, leading to higher engagement and conversion rates. By integrating a variety of techniques…
You may have already read our earlier blog on why solicitors need SEO for 2021. SEO is fast becoming one of the most highly sought marketing services for legal firms, after some recent surveys revealed that 93% of online experiences begin with a search engine query and 57% of marketers report SEO as their most effective sales lead generator. However, did you also know that 46% of…
One of the most asked questions Work PR receives from solicitor firms is “how do I get my law firm to rank on the top spot of Google?” The answer is SEO. SEO is fast becoming one of the most popular and frequently pushed marketing specialisms in the legal industry and in recent years, the…
For some business owners, the case of Summerfield Brown winning against a negative reviewer may bring them a sense of private joy. This is understandable, given that 90% of consumers now consult online reviews before seeking out a service or buying a product. This means that a business looking to attract new customers can be at the mercy…
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