Blog
We’ve reached a point in social media where it’s more uncommon not to own an Instagram account than it is to have one. Whilst this may spark debate, in terms of advertising, it’s an ideal platform for connecting with consumers. The term ‘consumers’ is perhaps a bit misleading in this context as Instagram is still…
As Jean-Louis Gassée once wisely pointed out, advertising may boast about your greatness, but PR earns that recognition from others. And one powerful tool we use to consistently secure national and regional coverage for our clients is ‘awareness days’. These special days, some serious and others simply for fun, hold incredible potential for integrating into…
As a business owner, it’s crucial to understand the significance of crisis communications and the benefit that having a specialist on board can yield during troubled times. When a crisis occurs the reputation and viability of your organisation will be put on the line. Responding appropriately can salvage reputation whilst keeping stakeholders and customers on…
With the fierce competition and overcrowding issues troubling today’s marketplace, the need for a strong brand image has never been so important. Branding is your company’s point of difference. It is what separates you from competitors and how people recognise who you are. Marketers have contributed to a range of multidisciplinary approaches to branding over…
It is true that as a law firm you will attract a lot of new clients based on the quality of the work you deliver, the testimonials you receive from those clients for whom you work and their willingness to refer their friends, colleagues and contacts to you. You will encourage your lawyers to network,…
As a PR agency, our goal is to get client stories and messages in front of the media and potential customers. With over 2.29 billion daily active users, Facebook and Facebook Ads are becoming one of the most effective ways to deliver on business aims. It may come as a surprise to some people, but…
In modern marketing, businesses can become so fixated on campaign content that they pay little or no thought to the physical delivery of their communications. By default, organisations fall back on press releases or social media posts to enhance awareness, but this won’t always achieve the desired results. The overwhelming popularity of platforms like YouTube,…
As a diligent communicator, you not only have to plan your outreach activities but also set PR goals and objectives. These goals serve as a roadmap to measure your progress and establish the tangible value of your efforts. By carefully crafting your goals and objectives, you can get a clear picture of what you want…
I proudly belong to a micro-generation of people known as the Xennials, a group of individuals sandwiched neatly between Generation X and Millennials. Born somewhere between 1977 to 1983, we are defined as having had an analogue childhood and a digital adulthood, giving us a somewhat unique perspective. We truly marvel at and embrace modern…
Whilst traditional PR – the idea of securing client coverage in print publications – is widely understood within the legal sector, there is less known about digital PR and the list of benefits a successful campaign can deliver. We list the top 5 benefits of investing in digital PR as a law firm. What is…