Blog
The way in which the legal industry promotes their services has changed drastically in the last decade. Lawyers are beginning to move away from traditional print and TV advertising to focus on new platforms to attract wider audiences in 2023. Social media marketing practices that prioritise short, snappy content on TikTok, Youtube and Instagram are proving…
Law firms are quickly realising the significance of high search engine rankings for staying relevant and sourcing potential customer leads online. However, one area of SEO that often gets overlooked in their content strategy is local SEO – if your law firm isn’t optimised to appear for searchers in your offices’ locations, then you may…
Law firms are quickly recognising the value of hosting high quality content on their website, and the New Year presents the perfect opportunity to reinvigorate your efforts to great affect. But whilst the festive period might typically being a quieter time for most law firms, it can still be difficult to come up with fresh…
In England, approximately 16.4% of adults in England have what is classed as ‘very poor literacy skills.’ This means that there are a whopping 7.1 million people right here on our doorstep that are unable to absorb important information easily or communicate and engage with society effectively. This impacts not only their own lives with…
WordPress is a content management system that we use as a foundation for all of the websites we build for clients. The benefits of using WordPress are obvious to us, but not always to our clients. So we’ve put this little guide together to explain why WordPress is our chosen platform. We’re not alone in…
Any business that is looking to connect with their target market and gain access to a host of new contacts should be well in tune with the marketing platform LinkedIn. It has never been so easy to research companies and build relationships with both direct and extensive business contacts. The legal sector in particular has experienced…
As the nation basked in the glory of England’s historical triumph in the Women’s Euro 2022 championship, former international and Arsenal ladies’ legend Alex Scott offered a somewhat sobering reflection on the success of the tournament from a business perspective. During the post-match analysis, the pundit delivered some scathing home truths about the attitudes of…
Public relations has always been about maximising a business or brand’s voice to make them stand out from the crowd. Whether that be through wide media coverage or niche and specialist publications relevant to the brand’s industry, PR can make all the difference in positioning a business as a perceived leader in its field. But…
In February, Fran Stevens joined us as a digital marketing executive apprentice. She’s been with us a good few months now, so we decided to sit down with her and find out how she’s getting on. Why did you decide to pursue a digital marketing executive apprenticeship? The main reasons for my interests in this…
It’s generally accepted that PR and communications is, on the whole, very much a female-led industry. In the PRCA’s last industry census, it found that 64% of professionals were women, and 34% had children or dependents. But here at WorkPR, things are a little different. Females account for only 40% of the workforce, and a…