Blog
One of the most asked questions Work PR receives from solicitor firms is “how do I get my law firm to rank on the top spot of Google?” The answer is SEO. SEO is fast becoming one of the most popular and frequently pushed marketing specialisms in the legal industry and in recent years, the…
For some business owners, the case of Summerfield Brown winning against a negative reviewer may bring them a sense of private joy. This is understandable, given that 90% of consumers now consult online reviews before seeking out a service or buying a product. This means that a business looking to attract new customers can be at the mercy…
One of these formats is LinkedIn Video Ads, which allows businesses to engage with a target audience throughout every stage of the customer journey. Unlike other video adverts on LinkedIn (post and pre), these appear in the newsfeed as a standalone post. Why choose LinkedIn Video Ads: You can build brand awareness with engaging, visual…
We build all of our websites in WordPress, as it is a secure, trusted, easy to use platform. However, WordPress is just the foundation; the content management system that stores your information. Once you’ve installed WordPress, you need a theme to actually build the pages. There are a few different approaches you can take at…
It’s reckoned that you should redesign your website every 2-3 years to keep up to date. However, redesigning a whole website can be a costly and time-consuming process. So some may question if it’s really worth it and ask “Do I need a new website?” While we agree that you should refresh your website every…
I’ll admit right from the start that my age is against me when commenting on the way some people now speak, particularly those younger than me, but some modern expressions are really beginning to make me twitch. Another confession early into this diatribe is that I make a living writing. Not from all manner of…
We have finally made an Instagram page for Work PR and here are just some reasons why your business should as well: Instagram is one of the most popular social media sites boasting over 1 billion active monthly users and 500 million active daily users. Many businesses use Instagram to promote their brand or service,…
When it comes to showing off your business, high quality photo and video content are important to give the right impression. When people land on your website or social media, they will immediately see that you are a professional, serious company that cares about quality. While stock photos are available, it’s always ideal to source…
Every business needs to communicate with its target audience in order to build trust, stimulate engagement and generate sales. There are basically two methods available to any business, regardless of their size, type and chosen market, and these methods can be classified as advertising or PR. It is easy to get confused by the plethora…
Whether you sell services or products, nothing engages prospects and convinces people to buy quite like hearing a genuine testimonial from a client explaining what they think of you. It’s good when it’s written, but it’s even better when it’s delivered with sincerity on camera. Testimonials offer evidence you really do sell the best widgets,…